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Hayford Amegbe, Ph.D.
Hayford Amegbe, Ph.D.
Rabat Business School
Verified email at uir.ac.ma
Title
Cited by
Cited by
Year
Gamification of mobile money payment for generating customer value in emerging economies: The social impact theory perspective
MD Dzandu, C Hanu, H Amegbe
Technological Forecasting and Social Change 185, 122049, 2022
652022
A multi-country study of bank reputation among customers in Africa: Key antecedents and consequences
CN Osakwe, B Ruiz, H Amegbe, NB Chinje, JH Cheah, T Ramayah
Journal of Retailing and Consumer Services 56, 102182, 2020
602020
The link between quality of governance and stock market performance: International level evidence
I Boadi, H Amegbe
European Journal of Government and Economics 6 (1), 78-101, 2017
592017
The role of brand love on bank customers' perceptions of corporate social responsibility
H Amegbe, MD Dzandu, C Hanu
International Journal of Bank Marketing 39 (1), 189-208, 2021
472021
Towards achieving strong customer loyalty in the financial services industry: Ghanaian top banks’ customers as a test case
H Amegbe, CN Osakwe
International Journal of Bank Marketing 36 (5), 988-1007, 2018
382018
Behavioural responses to corporate image building through social media advertising: A study among Nairobi students
H Amegbe, JO Owino, OL Kerubo
Journal of Creative Communications 12 (3), 223-238, 2017
312017
Green marketing orientation (GMO) and performance of SMEs in Ghana
H Amegbe, JO Owino, A Nuwasiima
University of Nairobi, 2017
312017
The influence of customer based brand equity on consumer responses: the newly opened West Hills Mall in Ghana
H Amegbe
Západočeská univerzita v Plzni, 2016
292016
Your future employer: Employer branding, reputation, and social media
C Hanu, H Amegbe, P Mensah
African Journal of Inter/Multidisciplinary Studies 3 (1), 1-18, 2021
272021
Small-scale individual entrepreneurs (SIEs) and the usage of mobile money (M-money) and mobile commerce (M-commerce) in facilitating business growth in Ghana
H Amegbe, C Hanu, A Nuwasiima
Management Science Letters 7 (8), 373-384, 2017
272017
The effect of employee turnover on the performance and competitiveness of banks in Ghana
ES Asamoah, F Doe, H Amegbe
International Journal of Contemporary Management 2014 (Numer 13 (4)), 8-19, 2014
232014
Achieving service quality and students loyalty through intimacy and trust of employees of universities: A test case of Kenyan universities
H Amegbe, C Hanu, F Mensah
International Journal of Educational Management 33 (2), 359-373, 2019
212019
Exploring the relationship between green orientation, customer based brand equity (CBBE) and the competitive performance of SMEs in Ghana
H Amegbe, C Hanu
Journal of Marketing Development and Competitiveness 10 (1), 2016
202016
Differential impact of work-based learning on employee agility, ambidexterity and proactive goal generation
C Hanu, H Amegbe, MDTA Yawson, P Mensah
Journal of Workplace Learning 35 (1), 92-111, 2023
182023
Internal Branding and the Competitive Performance of Private Universities in Ghana.
A Hayford
Journal of Competitiveness 8 (3), 2016
172016
A two-country study on the psychological antecedents to cryptocurrency investment decision-making
CN Osakwe, MD Dzandu, H Amegbe, MH Warsame, T Ramayah
Journal of Global Information Technology Management 25 (4), 302-323, 2022
132022
Brand community integration and customer satisfaction of social media network sites among students
H Amegbe, H Boateng, FS Mensah
Management Science Letters, 2017
132017
SMEs Social media adoption and financial and non-financial marketing performance
H Amegbe, N Zungu, C Hanu
Management Science Letters 13 (3), 162-174, 2023
82023
Small-scale individual entrepreneurs and the usage of mobile money and mobile commerce in facilitating business growth in Ghana
H Amegbe, C Hanu, A Nuwasiima
Management Science Letters 7 (8), 373-384, 2017
72017
Internal Branding among SMEs and Employees’ Supporting Behaviours in Ghana
H Amegbe
outcomes management 26, 2016
52016
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Articles 1–20