| Marketing research on Mobile apps: Past, present and future L Stocchi, N Pourazad, N Michaelidou, A Tanusondjaja, P Harrigan Journal of the Academy of Marketing Science, 1-31, 2022 | 204 | 2022 |
| The rules of engagement: How to motivate consumers to engage with branded mobile apps L Stocchi, N Michaelidou, N Pourazad, M Micevski Journal of Marketing Management 34 (13-14), 1196-1226, 2018 | 84 | 2018 |
| The power of brand passion in sports apparel brands N Pourazad, L Stocchi, V Pare Journal of Product & Brand Management 29 (5), 547-568, 2020 | 79 | 2020 |
| Factors affecting employees' readiness for knowledge management A Shirazi, S Mortazavi, N Pourazad European Journal of Economics, Finance and Administrative Sciences 7, 2011 | 67 | 2011 |
| Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions N Pourazad, L Stocchi, V Pare Australasian marketing journal 27 (4), 249-260, 2019 | 58 | 2019 |
| The Big Bazaar: an examination of Indian shopping mall behaviour and demographic differences V Pare, N Pourazad Asia Pacific Journal of Marketing and Logistics 29 (5), 1160-1177, 2017 | 33 | 2017 |
| Investigating country image influences after a product-harm crisis RC Crouch, VN Lu, N Pourazad, C Ke European Journal of Marketing 55 (3), 894-924, 2021 | 24 | 2021 |
| A comparison of social media influencers’ KPI patterns across platforms: Exploring differences in followers and engagement on Facebook, Instagram, YouTube, TikTok, and Twitter N Pourazad, L Stocchi, S Narsey Journal of Advertising Research 63 (2), 139-159, 2023 | 23 | 2023 |
| Identification of two decision‐making paths underpinning the continued use of branded apps L Stocchi, N Pourazad, N Michaelidou Psychology & Marketing 37, 1362–1377, 2020 | 23 | 2020 |
| Conceptualising the Behavioural Effects of Brand Passion among Fast Fashion Young Customers N Pourazad, V Pare Sydney International Business Research Conference, 2015 | 15 | 2015 |
| Emotional Brand Attachment: Antecedents and Consequences for Luxury Brands N Pourazad, V Pare Australian and New Zealand Academy of Management (ANZAM) Conference, 2014 | 15 | 2014 |
| Behavioural Consequence of Brand Passion: A Conceptual Model N Pourazad, V Pare Australian Academy of Business and Economics Review 1 (1), 35-49, 2015 | 7 | 2015 |
| What (really) drives consumer love for traditional luxury brands? The joint effects of brand qualities on brand love N Pourazad, L Stocchi, N Michaelidou, V Pare Journal of Strategic Marketing 32 (4), 422-446, 2024 | 6 | 2024 |
| An examination and theorisation of consumer-brand relationship and its link to customer-based brand equity N Pourazad Flinders University, College of Business, Government and Law., 2018 | 5 | 2018 |
| Brand Passion: What Would Customers Do for their Favourite Brands N Pourazad, V Pare, A Saniee Melbourne International Business and Social Science Research Conference, 2015 | 4 | 2015 |
| Investigating the impact of social media marketing activities on Adelaide festival’s brand relationship quality N Pourazad, V Pare Sydney International Business Research Conference, 2015 | 4 | 2015 |
| Deconstructing Brand Concepts V Pare, N Pourazad, C Jevons Australian & New Zealand Marketing Academy (ANZMAC) Conference, 2015 | 1 | 2015 |
| Emotional Brand Attachment MN Pourazad, V Pare 28TH AUSTRALIAN AND NEW ZEALAND ACADEMY OF MANAGEMENT (ANZAM) CONFERENCE …, 2014 | 1 | 2014 |
| Determinants of consuming functional fermented foods: An integrated structural model approach M Vahabzadeh, K Esfandiar, N Pourazad Journal of International Food & Agribusiness Marketing, 1-31, 2024 | | 2024 |
| The mirror effect in online survey data: Evidence and implications for marketing theory and strategy L Stocchi, S Bellman, N Pourazad, N Michaelidou, M Wright Psychology & Marketing, 2024 | | 2024 |
Lara StocchiA/Professor in Marketing, University of South AustraliaVerified email at unisa.edu.au
