Daniel K. Maduku (PhD)

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	All	Since 2020
Citations	1647	1374
h-index	18	16
i10-index	22	20

420

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105

315

2014201520162017201820192020202120222023202420257 7 24 43 89 95 148 217 265 281 408 49

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Mercy MpinganjiraProfessor, University of JohannesburgVerified email at uj.ac.za
Philile ThusiLecturer- University of JohannesburgVerified email at uj.ac.za
Prof. Helen Inseng Duh (PhD)Marketing Department, School of Business Sciences, University of WitwatersrandVerified email at wits.ac.za
Nripendra P. Rana, PhD, SFHEAProfessor of Digital Marketing & Systems at Queen's University Belfast UKVerified email at qub.ac.uk
Aobakwe LedikweUniversity of JohannesburgVerified email at uj.ac.za
Njabulo MkhizeUniversity of South AfricaVerified email at unisa.ac.za
Steven MbeyaRennes School of Business, MCom in Marketing ManagementVerified email at uj.ac.za
Emile Saker Nkwei (Ph.D)Marketing Research Academic at University of the Free State (UFS), South Africa.Verified email at ufs.ac.za
Prof Corne MeintjesAssociate Professor, University of JohannesburgVerified email at uj.ac.za
Ryan MathabaVerified email at uj.ac.za
Jacques NelUniversity of the Free StateVerified email at ufs.ac.za
Debbie Human-Van EckStellenbosch UniversityVerified email at sun.ac.za
Christo BoshoffProfessor of Business Management, Stellenbosch UniversityVerified email at sun.ac.za
Emad Abu-ShanabProf. of Management Information Systems & E-government, Qatar University, CBE, Accounting & ISVerified email at qu.edu.qa
Thabang Excellent Mofokeng (PhD)Senior lecturer in Department of Marketing Management, University of Johannesburg, South AfricaVerified email at uj.ac.za
Adele BerndtAssociate Professor, Jönköping International Business SchoolVerified email at ju.se
Beate Stiehler / Stiehler-MulderUniversity of JohannesburgVerified email at uj.ac.za
HB KlopperDa Vinci InstituteVerified email at davinci.ac.za
Salomien BoshoffAkademiaVerified email at akademia.ac.za
Prof Mornay Roberts-LombardDepartment of Management & Entrepreneurship, University of the Western Cape, South Africa

Daniel K. Maduku (PhD)

College of Business, University of Doha for Science and Technology

Verified email at udst.edu.qa

Digital Marketing Mobile Marketing E-commerce


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework DK Maduku, M Mpinganjira, H Duh International Journal of Information Management 36 (5), 711-723, 2016	496	2016
South African millennials’ acceptance and use of retail mobile banking apps: An integrated perspective P Thusi, DK Maduku Computers in human behavior 111, 106405, 2020	301	2020
Ethics of mobile behavioral advertising: Antecedents and outcomes of perceived ethical value of advertised brands M Mpinganjira, DK Maduku Journal of Business Research 95, 464-478, 2019	114	2019
Predicting retail banking customers' attitude towards Internet banking services in South Africa DK Maduku Southern African Business Review 17 (3), 76-100, 2013	97	2013
How environmental concerns influence consumers’ anticipated emotions towards sustainable consumption: The moderating role of regulatory focus DK Maduku Journal of Retailing and Consumer Services 76, 103593, 2024	59	2024
Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: the moderating role of technology anxiety DK Maduku, M Mpinganjira, NP Rana, P Thusi, A Ledikwe, NH Mkhize Journal of Retailing and Consumer Services 71, 103208, 2023	59	2023
Understanding consumers' mobile shopping continuance intention: New perspectives from South Africa DK Maduku, P Thusi Journal of Retailing and Consumer Services 70, 103185, 2023	58	2023
The effect of institutional trust on internet banking acceptance: Perspectives of South African banking retail customers DK Maduku South African Journal of Economic and Management Sciences 19 (4), 533-548, 2016	51	2016
Customers’ adoption and use of e-banking services: the South African perspective DK Maduku Banks and bank systems 9 (2), 66-77, 2014	45	2014
An empirical investigation of students' behavioural intention to use e-books DK Maduku Management Dynamics: Journal of the Southern African Institute for …, 2015	41	2015
An empirical investigation into customers' attitude towards usage of cell phone banking in Gauteng, South Africa DK Maduku, M Mpinganjira Journal of Contemporary Management 9 (1), 172-189, 2012	34	2012
Water conservation campaigns in an emerging economy: how effective are they? DK Maduku International Journal of Advertising 40 (3), 452-472, 2021	30	2021
Antecedents of mobile marketing adoption by SMEs: Does industry variance matter? DK Maduku Journal of Organizational Computing and Electronic Commerce 31 (3), 222-249, 2021	25	2021
Behavioural intention towards mobile banking usage by South African retail banking clients DK Maduku Investment Management and Financial Innovations 11 (3), 37-51, 2014	25	2014
Understanding E-book continuance intention: Empirical evidence from E-book users in a developing country DK Maduku Cyberpsychology, Behavior, and Social Networking 20 (1), 30-36, 2017	20	2017
Understanding Behavioural Intention towards E-books Use: Does Gender Really Matter? DK Maduku Proceedings of 31st International Business Research Conference, 1-15, 2015	20	2015
Customer acceptance of mobile banking services: Use experience as moderator DK Maduku Social Behavior and Personality: an international journal 45 (6), 893-900, 2017	19	2017
Social media marketing assimilation in B2B firms: An integrative framework of antecedents and consequences DK Maduku Industrial Marketing Management 119, 27-42, 2024	18	2024
Understanding retail bank customers’ attitude towards and usage of cell phone and Internet banking services in Gauteng, South Africa DK Maduku PQDT-Global, 2011	18	2011
Understanding family takaful purchase behaviour: the roles of religious obligation and gender DK Maduku, S Mbeya Journal of Financial Services Marketing 29 (2), 440-458, 2024	17	2024

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