| Green marketing: what the Millennials buy L Lu, D Bock, M Joseph Journal of business strategy 34 (6), 3-10, 2013 | 321 | 2013 |
| Artificial intelligence: Disrupting what we know about services DE Bock, JS Wolter, OC Ferrell Journal of Services Marketing 34 (3), 317-334, 2020 | 280 | 2020 |
| Creating ultimate customer loyalty through loyalty conviction and customer-company identification JS Wolter, D Bock, JS Smith, JJ Cronin Jr Journal of Retailing 93 (4), 458-476, 2017 | 193 | 2017 |
| Does branding impact student recruitment: A critical evaluation DE Bock, SM Poole, M Joseph Journal of Marketing for Higher Education 24 (1), 11-21, 2014 | 167 | 2014 |
| The road to customer loyalty paved with service customization DE Bock, SM Mangus, JAG Folse Journal of Business Research 69 (10), 3923-3932, 2016 | 115 | 2016 |
| Employee satisfaction trajectories and their effect on customer satisfaction and repatronage intentions JS Wolter, D Bock, J Mackey, P Xu, JS Smith Journal of the Academy of Marketing Science 47, 815-836, 2019 | 101 | 2019 |
| When frontline employee behavior backfires: Distinguishing between customer gratitude and indebtedness and their impact on relational behaviors DE Bock, JAG Folse, WC Black Journal of Service Research 19 (3), 322-336, 2016 | 97 | 2016 |
| Encouraging consumer charitable behavior: The impact of charitable motivations, gratitude, and materialism DE Bock, JK Eastman, KL Eastman Journal of Business Ethics 150, 1213-1228, 2018 | 88 | 2018 |
| Examining the effects of mutual information sharing and relationship empathy: A social penetration theory perspective SM Mangus, DE Bock, E Jones, JAG Folse Journal of Business Research 109, 375-384, 2020 | 80 | 2020 |
| A multi-method exploration of the relationship between knowledge and risk: The impact on millennials’ retirement investment decisions LRL Larson, JK Eastman, DE Bock Journal of Marketing Theory and Practice 24 (1), 72-90, 2016 | 66 | 2016 |
| Gratitude in buyer-seller relationships: a dyadic investigation SM Mangus, DE Bock, E Jones, JAG Folse Journal of Personal Selling & Sales Management 37 (3), 250-267, 2017 | 53 | 2017 |
| Gratitude in service encounters: implications for building loyalty DE Bock, JAG Folse, WC Black Journal of Services Marketing 30 (3), 341-358, 2016 | 52 | 2016 |
| Compensatory word of mouth as symbolic self-completion: When talking about a brand can restore consumers’ self-perceptions after self-threat C Saenger, VL Thomas, DE Bock European Journal of Marketing 54 (4), 671-690, 2020 | 42 | 2020 |
| The impact of retailers’ sustainability and price on consumers’ responses in different cultural contexts M Tascioglu, J Eastman, D Bock, K Manrodt, CD Shepherd The International Review of Retail, Distribution and Consumer Research 29 (4 …, 2019 | 37 | 2019 |
| An extended reciprocity cycle of gratitude: How gratitude strengthens existing and initiates new customer relationships D Bock, V Thomas, J Wolter, C Saenger, P Xu Psychology & Marketing 38 (3), 564-576, 2021 | 31 | 2021 |
| Do you want to talk about it? When word of mouth alleviates the psychological discomfort of self‐threat VL Thomas, C Saenger, DE Bock Psychology & Marketing 34 (9), 894-903, 2017 | 26 | 2017 |
| The Impact of Economic Perceptions on Status Consumption: An Exploratory Study of the Moderating Role of Education D Bock, B McKay, J Eastman Journal of Consumer Marketing 31 (2), 111-117, 2014 | 25 | 2014 |
| Do as you say, or I will: Retail signal congruency in buy‐online‐pickup‐in‐store and negative word‐of‐mouth YH Jin, ML Ueltschy Murfield, DE Bock Journal of Business Logistics 44 (1), 37-60, 2023 | 20 | 2023 |
| Not the relationship type? Loyalty propensity as a reason to maintain marketing relationships JS Wolter, DE Bock, CD Hopkins, M Giebelhausen Journal of the Academy of Marketing Science 50 (5), 1052-1070, 2022 | 17 | 2022 |
| The comparative effects of gratitude and indebtedness in B2B relationships SM Mangus, DE Bock, JAG Folse, E Jones Industrial Marketing Management 103, 73-82, 2022 | 17 | 2022 |
