| Medical Tourism: Treatment, Therapy & Tourism T Bagga, SK Vishnoi, S Jain, R Sharma International Journal of Scientific & Technology Research 9 (3), 4447-4453, 2020 | 86 | 2020 |
| Artificial Intelligence enabled marketing solutions : A review SK Vishnoi, T Bagga, A Sharma, SN Wani Indian Journal Of Economics & Business 17 (4), 167-177, 2018 | 85 | 2018 |
| Marketing Intelligence: Antecedents and Consequences SK Vishnoi, T Bagga 3RD INTERNATIONAL CONFERENCE ON INNOVATIVE COMPUTING AND COMMUNICATION …, 2020 | 38 | 2020 |
| Intelligent Automation, Planning & Implementation: A Review of Constraints SK Vishnoi, A Tripathi, T Bagga International Journal on Emerging Technologies 10 (1(a)), 174-178, 2019 | 36 | 2019 |
| Big Data-Driven Marketing enabled Business Performance: A Conceptual Framework of Information, Strategy and Customer Lifetime Value A Tripathi, T Bagga, S Sharma, SK Vshnoi 11th International Conference on Cloud Computing, Data Science & Engineering …, 2021 | 35 | 2021 |
| A Study on Customer Preferences towards Travel and Tourism Sector and Their Services A Singh, SK Vishnoi, T Bagga | 13 | 2018 |
| Marketing Intelligence and Firm Performance: Reviewing The Mediating Impact Of Customer Relationships, Customer Satisfaction And Customer Loyalty SK Vishnoi, T Bagga, R Aggarwal Indian Journal of Economics and Business 18 (2), 555-570, 2019 | 12 | 2019 |
| Continuance Intention of ChatGPT Use by Students CS Shah, S Mathur, SK Vishnoi Springer Nature Switzerland, 159-175, 2023 | 11 | 2023 |
| Digital photo hoarding in online retail context. An in-depth qualitative investigation of retail consumers R Agarwal, A Mehrotra, MK Pant, EA Alzeiby, SK Vishnoi Journal of Retailing and Consumer Services 78, 103729, 2024 | 10 | 2024 |
| Connecting BOP consumers and retailers: What drives small-time retailing through social media? J Kumar, G Katiyar, A Mehrotra, R Attri, SK Vishnoi Journal of Retailing and Consumer Services 77, 103679, 2024 | 9 | 2024 |
| AI-enabled Green Business Strategy: Path to carbon neutrality via environmental performance and green process innovation V Chotia, Y Cheng, R Agarwal, SK Vishnoi Technological Forecasting and Social Change 202, 123315, 2024 | 7 | 2024 |
| Social Media Analytics: Impact & Implications in Healthcare SK Vishnoi, A Saini, T Bagga International Journal for Modern Trends in Science and Technology 6 (6), 22-28, 2020 | 4 | 2020 |
| Examining the Impact of Argument Quality and Source Credibility on Consumers’ Behavioral Intention Toward Green Cosmetics: The Moderating Role of Perceived Innovativeness S Mathur, SK Vishnoi, T Bagga, A Mittal, A Mittal Prabandhan: Indian Journal of Management 17 (3), 26-47, 2024 | 3 | 2024 |
| Construct modelling, statistical analysis and empirical validation using PLS-SEM: a step-by-step guide of the analysis procedure SK Vishnoi, S Mathur, T Bagga, A Singhal, P Rawal, S Sharma, R Yadav International Journal of Data Analysis Techniques and Strategies 16 (2), 162-180, 2024 | 3 | 2024 |
| Modeling the determinants of brand loyalty using PLS-SEM: A study of automobile customers in emerging economies SK Vishnoi, S Akhter, T Bagga, A Mittal Indian Journal of Marketing 53, 27-44, 2023 | 3 | 2023 |
| Influence of augmented reality and virtual reality on real estate investment decisions: understand consumer perspective in Indian AEC industry S Deep, S Vishnoi, R Malhotra, S Mathur, H Yawale, A Kumar, A Singla Engineering, Construction and Architectural Management, 2023 | 3 | 2023 |
| Exploring Technology and Organizational Capability from the Perspective of Marketing Intelligence SK Vishnoi, T Bagga, A Tripathi 2021 9th International Conference on Reliability, Infocom Technologies and …, 2021 | 2 | 2021 |
| Study of Consumer Behavior Towards Real Estate Sector Post Demonetization A Khurana, SK Vishnoi, T Bagga International Journal of Management Studies 5 (4(4)), 108-115, 2018 | 2 | 2018 |
| Is ChatGPT Enhancing Youth’s Learning, Engagement and Satisfaction? CS Shah, S Mathur, SK Vishnoi Journal of Computer Information Systems, 1-16, 2024 | 1 | 2024 |
| Business intelligence solution implementation challenges: a comparative analysis of service based start-ups, small & medium and large enterprise A Tripathi, T Bagga, SK Vishnoi, ARS Senathirajah, R Haque Environment and Social Psychology 9 (9), 2864, 2024 | 1 | 2024 |
Dr. Teena BaggaProfessor, Department of Management Studies, Jamia Millia IslamiaVerified email at jmi.ac.in