Parasocial relationships and social media interactions: building brand credibility and loyalty JPG Lacap, MRM Cruz, AJ Bayson, R Molano, JG Garcia Spanish Journal of Marketing-ESIC 28 (1), 77-97, 2024 | 40 | 2024 |
Teaching Competency in the Digital Era in Indonesia, Malaysia and the Philippines KM Chong, R Ating, LAC Separa, A Widyatama, MRMJ Palmares-Cruz, ... Environment-Behaviour Proceedings Journal 7 (22), 23-32, 2022 | 3 | 2022 |
Trashtalk: PUP San Pedro Campus Takes on the City’s Solid Waste Management Problem MRMP Cruz Sustainability and Social Marketing Issues in Asia, 167-181, 2023 | 1 | 2023 |
Charcoal Briquette: Turning an Invasive Water Hyacinth into an Opportunity B Rishi, S Sharma, MRM Cruz https://www.iveypublishing.ca/s/product/charcoal-briquette-turning-an …, 2024 | | 2024 |
Bankruptcy Among Malaysian Millennials: Due to Lavish Lifestyles or Low Financial Literacy as Evidenced by PISA Examination Results? AKTL Rashid Ating, Mary Rose Maharlika P. Cruz Journal of Wealth Management & Financial Planning 11 (2024), 60-66, 2024 | | 2024 |
Effectiveness of Brand Ambassador on Tiktok in the Purchase Intention of Young Professionals in San Pedro, Laguna MRMP Echeche, Abegail T., Garcia, Nicandrella B., Robles, Daren M., Tingson ... https://portal.issn.org/resource/ISSN/2350-7179 12 (1), 357-381, 2023 | | 2023 |
Modelling the land pawning market in Pinamalayan, Oriental Mindoro CR Mary Rose Maharlika, Palmares-Cruz, Leah Dungo De La Salle University, 1999 | | 1999 |