| Impact of social media marketing on brand experience: A study of select apparel brands on Facebook FA Beig, MF Khan Vision 22 (3), 264-275, 2018 | 161* | 2018 |
| Brand experience and brand equity FA Beig, FA Nika Vision 23 (4), 410-417, 2019 | 133 | 2019 |
| Impact of brand experience on brand equity of online shopping portals: A study of select e-commerce sites in the state of Jammu and Kashmir FA Beig, FA Nika Global business review 23 (1), 156-175, 2022 | 101 | 2022 |
| Influence of role stressors and job insecurity on turnover intentions in start-ups: mediating role of job stress SN Rangrez, F Amin, S Dixit Management and Labour Studies 47 (2), 199-215, 2022 | 30 | 2022 |
| Romancing the brands on social media FA Beig, MF Khan Global Business Review 23 (3), 841-862, 2022 | 23 | 2022 |
| Influence of parenting styles and peer attachment on life satisfaction among adolescents: Mediating role of self-esteem M Aziz, W Khan, F Amin, MF Khan The Family Journal, 10664807211009807, 2021 | 22 | 2021 |
| Online reputation and stress: discovering the dark side of social media F Amin, MF Khan FIIB Business Review 10 (2), 181-192, 2021 | 20 | 2021 |
| Brand Experience and Brand Equity. Vision, 23 (4), 410–417 FA Beig, FA Nika | 19 | 2019 |
| Assessing the coronavirus research output: a bibliometric analysis A Ali, IA Hakak, F Amin Global Business Review, 0972150920975116, 2020 | 12 | 2020 |
| Family social capital and life satisfaction among working women: Mediating role of work–life balance and psychological stress S Khurshid, S Shahzadi, I Rashid, F Amin, MF Khan The Family Journal, 10664807231157026, 2023 | 11 | 2023 |
| Learning and creativity in virtual communities: nurturing entrepreneurial intentions of Muslim women MF Khan, S Khurshid, F Amin, N Saqib Management and Labour Studies 47 (4), 483-501, 2022 | 10 | 2022 |
| Social media addiction: a review on scale development N Saqib, F Amin Management and Labour Studies 47 (3), 350-360, 2022 | 10 | 2022 |
| Brand experience and brand loyalty among university students in Kashmir-A study based on select e-commerce brands F Amin, FA Nika Int. J. Enhanc. Res. Manag. Comput. Appl 7, 470-475, 2018 | 9 | 2018 |
| The development and validation of the Indian social media addiction scale N Saqib, F Amin Online Information Review 48 (1), 209-228, 2024 | 7 | 2024 |
| Mediating role of quality of work life between work-related social capital and life satisfaction among health professionals I Rashid, F Amin Arab Gulf Journal of Scientific Research 42 (4), 1700-1715, 2024 | 4 | 2024 |
| EWOM as a Catalyst for Development of Quality Perception among E-Buyers F Amin, FA Nika Abhigyan 36 (4), 57-66, 2019 | 4 | 2019 |
| Locus of control, academic procrastination and academic performance amongst university students: moderating role of parental involvement R Bahl, S Gupta, K Tanwar, Z Khan, IA Hakak, F Amin Journal of Applied Research in Higher Education, 2024 | 3 | 2024 |
| Social media marketing activities in the Indian airlines: Brand equity and electronic word of mouth MF Khan, F Amin, A Jan, IA Hakak Tourism and Hospitality Research, 14673584241237436, 2024 | 3 | 2024 |
| Factors influencing online learning on social media S Khurshid, F Amin, N Masoodi, MF Khan International Journal of Learning Technology 18 (1), 3-27, 2023 | 3 | 2023 |
| Brand Experience and Customer Brand Engagement: An Empirical Study of Online Shopping Brands F Amin, FA Nika Amity Journal of Management Research ADMAA, 550-563, 2022 | 3 | 2022 |
Fayaz Ahmad NikaProfessor ,Dean & Head , Central University of Kashmir IndiaVerified email at cukashmir.ac.in