| Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis PS Lo, YK Dwivedi, GWH Tan, KB Ooi, ECX Aw, B Metri Journal of Business Research 147, 325-337, 2022 | 276 | 2022 |
| Fashion shopping on the go: A Dual-stage predictive-analytics SEM-ANN analysis on usage behaviour, experience response and cross-category usage FZX Ng, HY Yap, GWH Tan, PS Lo, KB Ooi Journal of Retailing and Consumer Services 65, 102851, 2022 | 67 | 2022 |
| Unlocking pathways to mobile payment satisfaction and commitment LT Nguyen, YK Dwivedi, GWH Tan, ECX Aw, PS Lo, KB Ooi Journal of Computer Information Systems 63 (4), 998-1015, 2023 | 56 | 2023 |
| What’s stopping you from migrating to mobile tourism shopping? SM Wan, LN Cham, GWH Tan, PS Lo, KB Ooi, RS Chatterjee Journal of Computer Information Systems 62 (6), 1223-1238, 2022 | 38 | 2022 |
| How does involvement build loyalty towards music-streaming platforms? A multi-analytical SEM-ANN technique C Theadora, MV Amelia, GWH Tan, PS Lo, KB Ooi, YK Dwivedi Journal of Product & Brand Management 32 (4), 645-660, 2022 | 31 | 2022 |
| A relook at the mobile advertising landscape: What are the new consumer expectations in the retailing industry? BI Adeline, HNN Kay, GWH Tan, PS Lo, LY Chaw, KB Ooi Telematics and Informatics 79, 101953, 2023 | 20 | 2023 |
| The survey dataset of The Influence of theory of planned behaviour on purchase behaviour on social media Y Zhou, AMW Loi, GWH Tan, PS Lo, WL Lim Data in Brief 42, 108239, 2022 | 12 | 2022 |
| Shared moments, lasting impressions: Experience co-creation via travel livestreaming PS Lo, GWH Tan, ECX Aw, KB Ooi Journal of Hospitality and Tourism Management 58, 456-466, 2024 | 8 | 2024 |
| Engage to co-create! The drivers of brand co-creation on social commerce S Nibras, TA Gunawan, GWH Tan, PS Lo, ECX Aw, KB Ooi Marketing Intelligence & Planning, 2024 | 6 | 2024 |
Garry Tan Wei Han OR GWH TanUCSI Graduate Business School, UCSI UniversityVerified email at ucsiuniversity.edu.my