| Retailing to the “grey pound”: Understanding the food shopping habits and preferences of consumers over 50 in Scotland M Omar, NC Tjandra, J Ensor Journal of Retailing and Consumer Services 21 (5), 753-763, 2014 | 41 | 2014 |
| Mega-events brand meaning co-creation: the Olympic case NC Tjandra, I Rihova, S Snell, CS Den Hertog, E Theodoraki Journal of Product & Brand Management 30 (1), 58-73, 2021 | 32 | 2021 |
| Advanced and emerging economies Generation Y’s perception towards country-of-origin NC Tjandra, M Omar, J Ensor International Journal of Emerging Markets 10 (4), 858-874, 2015 | 32 | 2015 |
| Radical and incremental innovation effectiveness in relation to market orientation in the retail industry: triggers, drivers, and supporters M Lewrick, M Omar, R Williams Jr, NC Tjandra, ZC Lee Successful technological integration for competitive advantage in retail …, 2015 | 26 | 2015 |
| Employer policy and practice toward older workers in Hong Kong: the role of shifting intergenerational dynamics V Egdell, V Fuertes, NC Tjandra, T Chen Journal of Aging & Social Policy 31 (5), 445-466, 2019 | 13 | 2019 |
| Co-creating with intermediaries: understanding their power and interest NC Tjandra, J Ensor, JR Thomson Journal of Business-to-Business Marketing 26 (3-4), 319-339, 2019 | 11 | 2019 |
| Runway logic:" Y" Generation Y prefer fashion brand over country-of-origin NC Tjandra, M Omar, RL Williams Jr, J Ensor Transnational Marketing Journal 1 (1), 22–40-22–40, 2013 | 10 | 2013 |
| Exploring the influence of country-of-origin information to Generation Ys’ perception towards international fashion brands N Tjandra, C Osei, J Ensor, M Omar International Marketing Trends Conference. Paris, France: ESCP Europe, 2013 | 10 | 2013 |
| Public evaluation of the ethics of tobacco marketing in Indonesia: symbiotic ethical approach NC Tjandra, L Aroean, YS Prabandari Qualitative Market Research: An International Journal 23 (4), 603-626, 2020 | 8 | 2020 |
| Understanding the ethical legitimacy of tobacco advertising, promotion and sponsorship in Indonesia in the context of increased government regulation: a legitimacy-as … NC Tjandra, TN Garavan, L Aroean, YS Prabandari European Journal of Marketing 56 (4), 1042-1064, 2022 | 7 | 2022 |
| Startup Branding: A Case Study of Pegipegi T Wismiarsi, MS Shihab, H Hatta, N Tjandra Transnational Marketing Journal 8 (1), 27-50, 2020 | 5 | 2020 |
| ‘Disneyland for Big Tobacco’: how Indonesia’s lax smoking laws are helping next generation to get hooked N Tjandra The Conversation Trust (UK) Limited, 2018 | 5 | 2018 |
| Independent financial adviser (IFA)-based brand equity pyramid NC Tjandra, J Ensor, M Omar, JR Thomson Journal of Financial Services Marketing 25, 53-64, 2020 | 4 | 2020 |
| An evaluation of the effect of interconnectedness and the state of the relationships in a triad: a dynamic approach NC Tjandra, J Ensor, M Omar, JR Thomson Qualitative Market Research: An International Journal 23 (4), 821-841, 2020 | 3 | 2020 |
| Tobacco children: Ethical evaluation of tobacco marketing in Indonesia NC Tjandra, J Ensor, E Thomson | 3 | 2014 |
| Empowerment of street vendors: An untapped resource in the informal economy AC Karunaratna, NC Tjandra Colombo Business Journal 12 (1), 2021 | 2 | 2021 |
| Beer brand word-of-mouth drivers in Colombia: a qualitative exploration PG Stahl, NC Tjandra, A Feri, K Marshall Transnational Marketing Journal 7 (2), 2019 | 2 | 2019 |
| The Impact of an Ageing Workforce on Employers in Hong Kong: A Study of the Service Sector V Egdell, V Fuertes, N Tjandra, T Chen, R Raeside | 2 | 2017 |
| An Investigation of Key Market Growth Factors that Influence the †œLuxurisation†of Golf Industry in China C Zhang, M Omar, NC Tjandra Journal of Business 1 (1), 21-28, 2016 | 2 | 2016 |
| To revel in someone else's misfortune? An exploration of the perception of Indonesian smokers towards tobacco marketing-A virtue ethics perspective NC Tjandra, L Aroean, YS Prabandari | 2 | 2015 |