| On value and value co-creation: A service systems and service logic perspective SL Vargo, PP Maglio, MA Akaka European management journal 26 (3), 145-152, 2008 | 5120 | 2008 |
| Innovation through institutionalization: A service ecosystems perspective SL Vargo, H Wieland, MA Akaka Industrial Marketing Management 44, 63-72, 2015 | 1116 | 2015 |
| Service-dominant logic as a foundation for service science: clarifications SL Vargo, MA Akaka Service science 1 (1), 32-41, 2009 | 872 | 2009 |
| Value cocreation and service systems (re) formation: A service ecosystems view SL Vargo, MA Akaka Service Science 4 (3), 207-217, 2012 | 722 | 2012 |
| The complexity of context: A service ecosystems approach for international marketing MA Akaka, SL Vargo, RF Lusch Journal of International Marketing 21 (4), 1-20, 2013 | 717 | 2013 |
| Technology as an operant resource in service (eco) systems MA Akaka, SL Vargo Information Systems and e-business Management 12, 367-384, 2014 | 539 | 2014 |
| Extending the context of service: from encounters to ecosystems MA Akaka, SL Vargo Journal of Services Marketing 29 (6/7), 453-462, 2015 | 446 | 2015 |
| Service-dominant logic: A review and assessment SL Vargo, RF Lusch, MA Akaka, Y He Review of marketing research, 125-167, 2017 | 425 | 2017 |
| The context of experience MA Akaka, SL Vargo, HJ Schau Journal of service management 26 (2), 206-223, 2015 | 425 | 2015 |
| An exploration of networks in value cocreation: A service-ecosystems view M Archpru Akaka, SL Vargo, RF Lusch Special issue–Toward a better understanding of the role of value in markets …, 2012 | 373 | 2012 |
| Rethinking the process of diffusion in innovation: A service-ecosystems and institutional perspective SL Vargo, MA Akaka, H Wieland Journal of business research 116, 526-534, 2020 | 351 | 2020 |
| Global brand positioning and perceptions: International advertising and global consumer culture MA Akaka, DL Alden International journal of Advertising 29 (1), 37-56, 2010 | 342 | 2010 |
| Conceptualizing value: a service-ecosystem view SL Vargo, MA Akaka, CM Vaughan Journal of Creating Value 3 (2), 117-124, 2017 | 330 | 2017 |
| Advancing service science with service-dominant logic: Clarifications and conceptual development SL Vargo, RF Lusch, MA Akaka Handbook of service science, 133-156, 2010 | 303 | 2010 |
| Roles as resources: A social roles perspective of change in value networks M Archpru Akaka, JD Chandler Marketing Theory 11 (3), 243-260, 2011 | 289 | 2011 |
| The evolution and prospects of service-dominant logic: An investigation of past, present, and future research R Wilden, MA Akaka, IO Karpen, J Hohberger Journal of service research 20 (4), 345-361, 2017 | 256 | 2017 |
| How does innovation emerge in a service ecosystem? JD Chandler, I Danatzis, C Wernicke, MA Akaka, D Reynolds Journal of Service Research 22 (1), 75-89, 2019 | 187 | 2019 |
| The role of symbols in value cocreation MA Akaka, D Corsaro, C Kelleher, PP Maglio, Y Seo, RF Lusch, SL Vargo Marketing Theory 14 (3), 311-326, 2014 | 173 | 2014 |
| A dynamic market conceptualization for entrepreneurial marketing: the co-creation of opportunities PS Whalen, MA Akaka Journal of Strategic Marketing 24 (1), 61-75, 2016 | 163 | 2016 |
| The co-creation of value-in-cultural-context MA Akaka, HJ Schau, SL Vargo Consumer culture theory, 265-284, 2013 | 123 | 2013 |
Stephen L. VargoSiegfried Centennial Chair of Marketing and Supply Chain Management, University of OklahomaVerified email at ou.edu