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Lorna Ruane
Lorna Ruane
NUI Galway / University of Galway
Verified email at droga5.com
Title
Cited by
Cited by
Year
Brand tribalism and self-expressive brands: social influences and brand outcomes
L Ruane, E Wallace
Journal of Product & Brand Management 24 (4), 333-348, 2015
1762015
Generation Y females online: insights from brand narratives
L Ruane, E Wallace
Qualitative Market Research: An International Journal 16 (3), 315-335, 2013
1732013
Exploring Generation Y consumers' fashion brand relationships
L Ruane
52014
Male Generation Y Consumers’ Fashion Brand Consumption
L Ruane, E Wallace
Doctoral Dissertation JE Cairnes School of Business and Economics, National …, 2011
22011
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