| The use of marketing tactics by the church in fulfilling its social mandate in KwaZulu-Natal RO Adebayo | 23 | 2015 |
| Marketing as an enabler for churches to fulfill their social responsibilities RO Adebayo, JP Govender Journal for the Study of Religions and Ideologies 19 (55), 3-19, 2020 | 15 | 2020 |
| Predictors of intention to adopt fintech among digitally active customers in Nigeria: online savings and investment platforms [OSIPS] E Ezenwafor, RO Adebayo, EG Okafor International Journal of Research in Business and Social Science 11 (10 …, 2022 | 11 | 2022 |
| Teachers’ Perceptions of Parental Involvement among Selected Secondary Schools in the Pinetown District, Durban TP Nkosi, RO Adebayo Eurasian Journal of Business and Management 9 (1), 61-70, 2021 | 11 | 2021 |
| An Exploration of the Progression Policy and Its Effects on Learner Achievement in Kwazulu-Natal TP Nkosi, RO Adebayo Eurasian Journal of Business and Management 9 (3), 194-207, 2021 | 10 | 2021 |
| Using marketing as a means to'sell'salvation RO Adebayo, JP Govender African journal of Rhetoric 7 (1), 249-273, 2015 | 10 | 2015 |
| Adoption and adaptation of rhetorical devices in South African Pentecostal churches RO Adebayo African Journal of Rhetoric 10 (1), 39-64, 2018 | 8 | 2018 |
| Use of language and communication among the Pentecostal evangelical charismatic churches in Durban, South Africa RO Adebayo, SP Zulu Journal of Emerging Trends in Educational Research and Policy Studies 9 (1 …, 2018 | 8 | 2018 |
| Miracle as a spiritual event and as a marketing tactic among neo-Charismatic churches: a comparative study RO Adebayo, SP Zulu Journal for Christian Scholarship= Tydskrif Vir Christelike Wetenskap 55 (1 …, 2019 | 7 | 2019 |
| The influences of psychological factors on investors decision making in the South African derivative market BO Ige, RO Adebayo International Journal of Research in Business and Social Science 13 (1), 267-278, 2024 | 6 | 2024 |
| The Use of Marketing as a Tool for Competitive Advantage among Potential and Professional Football Clubs in KZN, South Africa JK Abon, RO Adebayo Eurasian Journal of Business and Management 8 (4), 319-335, 2020 | 5 | 2020 |
| The Services Marketing Mix: Theoretical Views of Church Services Marketing RO Adebayo Global Journal of Management and Business Research 21 (7), 25-35, 2021 | 4 | 2021 |
| Commoditisation, Materialism, and Pentecostal Christian Churches RO Adebayo Alternation - Interdisciplinary Journal for the Study of the Arts and …, 2019 | 3 | 2019 |
| Influence of social media on organizational communication and organizational culture at the South African Social Security Agency in South Africa S Dlelengana, RO Adebayo, T Chikukwa Problems and Perspectives in Management 22 (2), 433-442, 2024 | 2 | 2024 |
| Divergences and the sermonic replications in interpreters’ oral interpretation and communication among Pentecostal Churches RO Adebayo, SP Zulu International Journal of Research in Business and Social Science (2147-4478 …, 2023 | 2 | 2023 |
| Christian Communication, Forms, Secularity, and Dimensions of Language in a Multifaceted Cultural Setting RO Adebayo, SP Zulu African Journal of Inter/Multidisciplinary Studies 3, 91-102, 2021 | 2 | 2021 |
| CREATING INTENTION FOR PERSUADING AND RETAINING STUDENTS: An Analysis of Higher Institution Brand Reputation Management NF Mbewu, RO Adebayo African Journal of Rhetoric 12 (1), 65-95, 2020 | 2 | 2020 |
| Shopping for Salvation: A Comparative Appraisal of the Place of Worship and Marketplace in South Africa RO Adebayo International Journal of Religious Tourism and Pilgrimage 8 (8), 57-69, 2020 | 2 | 2020 |
| The impact of total rewards [TR] on employee retention: a case of first aluminum of Nigeria (FAN) organisation OA Ojediran, RO Adebayo International Journal of Research in Business and Social Science 12 (3), 122-130, 2023 | 1 | 2023 |
| Addressing Distance Learning During and Beyond the COVID-19 Pandemic: Re-Imagining Ethical Issues and Requirements RO Adebayo, JK Abon African Journal of Inter/Multidisciplinary Studies 3 (Special Issue), 64-73, 2021 | 1 | 2021 |
Sylvia Phiwani ZuluDurban University of TechnolgyVerified email at dut.ac.za