| Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands N Michaelidou, NT Siamagka, G Christodoulides Industrial marketing management 40 (7), 1153-1159, 2011 | 1865 | 2011 |
| The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food N Michaelidou, LM Hassan International journal of consumer studies 32 (2), 163-170, 2008 | 1521 | 2008 |
| Determinants of social media adoption by B2B organizations NT Siamagka, G Christodoulides, N Michaelidou, A Valvi Industrial Marketing Management 51, 89-99, 2015 | 572 | 2015 |
| Emotions, store-environmental cues, store-choice criteria, and marketing outcomes G Walsh, E Shiu, LM Hassan, N Michaelidou, SE Beatty Journal of Business Research 64 (7), 737-744, 2011 | 383 | 2011 |
| Measuring perceived brand luxury: An evaluation of the BLI scale G Christodoulides, N Michaelidou, CH Li Journal of brand management 16, 395-405, 2009 | 361 | 2009 |
| Consumer involvement: a new perspective N Michaelidou, S Dibb The Marketing Review 8 (1), 83-99, 2008 | 344 | 2008 |
| Product involvement: an application in clothing N Michaelidou, S Dibb Journal of Consumer Behaviour: An International Research Review 5 (5), 442-453, 2006 | 310 | 2006 |
| Shopping motives as antecedents of e-satisfaction and e-loyalty G Christodoulides, N Michaelidou Journal of Marketing Management 27 (1-2), 181-197, 2010 | 305 | 2010 |
| Cross‐national differences in e‐WOM influence G Christodoulides, N Michaelidou, E Argyriou European journal of marketing 46 (11/12), 1689-1707, 2012 | 280 | 2012 |
| Modeling the factors affecting rural consumers’ purchase of organic and free-range produce: A case study of consumers’ from the Island of Arran in Scotland, UK N Michaelidou, LM Hassan Food Policy 35 (2), 130-139, 2010 | 257 | 2010 |
| Marketing research on Mobile apps: past, present and future L Stocchi, N Pourazad, N Michaelidou, A Tanusondjaja, P Harrigan Journal of the Academy of Marketing Science, 1-31, 2022 | 204 | 2022 |
| Do marketers use visual representations of destinations that tourists value? Comparing visitors’ image of a destination with marketer-controlled images online N Michaelidou, NT Siamagka, C Moraes, M Micevski Journal of travel research 52 (6), 789-804, 2013 | 193 | 2013 |
| Using email questionnaires for research: Good practice in tackling non-response N Michaelidou, S Dibb Journal of Targeting, Measurement and analysis for Marketing 14, 289-296, 2006 | 162 | 2006 |
| Drivers and outcomes of branded mobile app usage intention L Stocchi, N Michaelidou, M Micevski Journal of Product & Brand Management 28 (1), 28-49, 2019 | 161 | 2019 |
| Antecedents of attitude and intention towards counterfeit symbolic and experiential products N Michaelidou, G Christodoulides Journal of Marketing Management 27 (9-10), 976-991, 2011 | 120 | 2011 |
| An evaluation of nonprofit brand image: Towards a better conceptualization and measurement N Michaelidou, M Micevski, JW Cadogan Journal of business research 68 (8), 1657-1666, 2015 | 116 | 2015 |
| The rules of engagement: How to motivate consumers to engage with branded mobile apps L Stocchi, N Michaelidou, N Pourazad, M Micevski Journal of Marketing Management 34 (13-14), 1196-1226, 2018 | 84 | 2018 |
| New advances in attitude and behavioural decision-making models N Michaelidou, L Hassan Journal of Marketing Management 30 (5-6), 519-528, 2014 | 71 | 2014 |
| Determinants of healthy eating: A cross‐national study on motives and barriers N Michaelidou, G Christodoulides, K Torova International Journal of Consumer Studies 36 (1), 17-22, 2012 | 70 | 2012 |
| Brand switching in clothing: the role of variety‐seeking drive and product category‐level characteristics N Michaelidou, S Dibb International Journal of Consumer Studies 33 (3), 322-326, 2009 | 67 | 2009 |
