| The sport industry in growing economies: Critical issues and challenges JJ Zhang, E Kim, B Mastromartino, TY Qian, J Nauright International Journal of Sports Marketing and Sponsorship 19 (2), 110-126, 2018 | 211 | 2018 |
| It is in the game: Dimensions of esports online spectator motivation and development of a scale TY Qian, JJ Wang, JJ Zhang, LZ Lu European Sport Management Quarterly 20 (4), 458-479, 2020 | 199 | 2020 |
| Beyond the game: Dimensions of esports online spectator demand TY Qian, JJ Zhang, JJ Wang, J Hulland Communication & Sport 8 (6), 825-851, 2020 | 169 | 2020 |
| Fulfilling the basic psychological needs of esports fans: A self-determination theory approach TY Qian, JJ Zhang, JJ Wang, J Hulland Communication & Sport 10 (2), 216-240, 2020 | 88 | 2020 |
| Gamification for value creation and viewer engagement in gamified livestreaming services: The moderating role of gender in esports TY Qian, R Matz, L Luo, C Xu Journal of Business Research 145, 482-494, 2022 | 74 | 2022 |
| Watching sports on Twitch? A study of factors influencing continuance intentions to watch Thursday Night Football co-streaming TY Qian Sport Management Review 25 (1), 59-80, 2022 | 60 | 2022 |
| Fans' attention to, involvement in, and satisfaction with professional soccer in China B Gong, ND Pifer, JJ Wang, M Kim, M Kim, TY Qian, JJ Zhang Social Behavior and Personality: an international journal 43 (10), 1667-1682, 2015 | 46 | 2015 |
| Push and pull factors in eports livestreaming: A partial least squares structural equation modeling approach TY Qian, JJ Wang, JJ Zhang International Journal of Sport Communication 13 (4), 621-642, 2020 | 44 | 2020 |
| Virtual interactions and sports viewing on social live streaming platforms: The role of co-creation experiences, platform involvement, and follow status TY Qian, C Seifried Journal of Business Research 162, 113884, 2023 | 34 | 2023 |
| Developing a fanbase in niche sport markets: An examination of NHL fandom and social sustainability in the sunbelt B Mastromartino, TY Qian, JJ Wang, JJ Zhang Sustainability 12 (3), 1115-1131, 2020 | 31 | 2020 |
| Growth in sport media and the rise of new sport fandom A Kim, TY Qian, HW Lee, B Mastromartino, JJ Zhang Multidisciplinary perspectives on media fandom, 150-171, 2020 | 27 | 2020 |
| When the future of Chinese soccer is at stake: Chinese youth’s attention, involvement and satisfaction TY Qian, JJ Wang, WW Chou, E Kim, JJ Zhang, B Gong International Journal of Sports Marketing and Sponsorship 18 (1), 29-47, 2017 | 25 | 2017 |
| Gamification for consumer loyalty: An exploration of unobserved heterogeneity in gamified esports social live streaming TY Qian, B Yu, R Matz, L Luo, C Xu Telematics and Informatics 85, 102062, 2023 | 17 | 2023 |
| Toward a better understanding of core and peripheral market demand for women’s spectator sports: An importance-performance map analysis approach based on gender TY Qian, R Matz, L Luo, CC Zvosec Sport Management Review 26 (1), 114-134, 2023 | 15 | 2023 |
| Impact of market demand on recurring hallmark sporting event spectators: An empirical study of the Shanghai Masters L Luo, TY Qian, G Rich, JJ Zhang International Journal of Sports Marketing and Sponsorship 23 (2), 311-325, 2022 | 11 | 2022 |
| Sport spectatorship and health benefits: A case of a Japanese professional golf tournament Y Watanabe, YT Qian, JJ Wang, ND Pifer, JJ Zhang Frontiers in Psychology 11 (1494), 1-15, 2020 | 10 | 2020 |
| Reversing equity transfer in sponsorship for competitive advantage of emerging local events: Quantitative evidence from an experimental study JJ Wang, TY Qian, B Li, B Mastromartino International Journal of Sports Marketing and Sponsorship, 2022 | 9 | 2022 |
| Residents’ perceived impact of China’s 12th National Games on sport participation TY Qian, Q Liu, JJ Zhang Global Sport Management, 107-122, 2016 | 5 | 2016 |
| Exploring the dark side of esports online spectatorship: Passion as a mediator and collective narcissism as a moderator TY Qian, K Sonkeng, L Luo Communication & Sport, 21674795231164305, 2023 | 4 | 2023 |
| Experience is all you need: A large language model application of fine-tuned GPT-3.5 and RoBERTa for aspect-based sentiment analysis of college football stadium reviews TY Qian, W Li, H Gong, C Seifried, C Xu Sport Management Review, 1-25, 2024 | 2 | 2024 |
James ZhangUniversity of GeorgiaVerified email at uga.edu