Johann N. Giertz

100

2021202220232024202510 45 81 93 12

Welf H. WeigerAlfaisal UniversityVerified email at alfaisal.edu
Maria Törhönen (PhD)Tampere UniversityVerified email at tuni.fi
Juho HamariGamification Group, Tampere UniversityVerified email at uta.fi
Maik HammerschmidtProfessor of Marketing and Innovation Management, University of GoettingenVerified email at wiwi.uni-goettingen.de
Linda D. HollebeekSunway University, Vilnius University, TalTech, Umea University, University of JohannesburgVerified email at sunway.edu.my

Johann N. Giertz

Doctor of Business Administration

Verified email at alfaisal.edu


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Content versus community focus in live streaming services: How to drive engagement in synchronous social media JN Giertz, WH Weiger, M Törhönen, J Hamari Journal of Service Management 33 (1), 33-58, 2022	102	2022
Streamers: The new wave of digital entrepreneurship? Extant corpus and research agenda M Törhönen, J Giertz, WH Weiger, J Hamari Electronic Commerce Research and Applications 46, 101027, 2021	99	2021
The invisible leash: when human brands hijack corporate brands' consumer relationships JN Giertz, LD Hollebeek, WH Weiger, M Hammerschmidt Journal of Service Management 33 (3), 485-495, 2022	29	2022
Understanding the what and how of successful social live streaming J Giertz, WH Weiger, M Törhönen, J Hamari CEUR-WS, 2020	11	2020
A streamer’s stream: The what and how of successful social live streaming JN Giertz, WH Weiger, M Törhönen, J Hamari 2020 AMA Winter Academic Conference, 2020	2	2020
My Friend, the Content Creator: Consequences of Parasocial Relationships for Engagement in Emerging Social Media JN Giertz		2022

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