| The role of virtual reality interactivity in building tourists’ memorable experiences and post-adoption intentions in the COVID-19 era WKS Leung, ML Cheung, MK Chang, S Shi, SY Tse, L Yusrini Journal of Hospitality and Tourism Technology 13 (3), 481-499, 2022 | 76 | 2022 |
| The effects of distributor relationship commitment and relationship exploration on opportunism: The moderating roles of exchange uncertainties and network factors SY Tse, DT Wang, TJ Zhang Industrial Marketing Management 83, 301-313, 2019 | 41 | 2019 |
| The effect of distributors' relationship exploration on relationship quality under market uncertainty TJ Zhang, SY Tse, DT Wang, FF Gu Industrial Marketing Management 93, 344-355, 2021 | 16 | 2021 |
| Driving destination brand engagement: the role of traveler participation ML Cheung, WKS Leung, B Taheri, SY Tse International Journal of Tourism Research 25 (6), 565-580, 2023 | 14 | 2023 |
| Do digital platforms promote or hinder corporate brand prestige? SY Tse, DT Wang, ML Cheung, WKS Leung European Journal of Marketing 57 (4), 987-1013, 2023 | 13 | 2023 |
| Enhancing subsidiary innovation capability through customer involvement in new product development: A contingent knowledge source perspective TJ Zhang, DT Wang, CH Tse, SY Tse Journal of Product Innovation Management 41 (1), 86-111, 2024 | 10 | 2024 |
| Driving engagement in metaverse-mediated tourism environments: exploring the role of perceived realism ML Cheung, WKS Leung, MK Chang, RYM Wong, SY Tse Internet Research, 2024 | 3 | 2024 |
| Harvesting sustainability: how social capital fosters cohesive relationships between green social media influencers and consumers to drive electronic word‐of‐mouth behaviours ML Cheung, WKS Leung, MK Chang, S Shi, SY Tse Psychology & Marketing, 2024 | 1 | 2024 |