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Dr.Subrata Chattopadhyay
Dr.Subrata Chattopadhyay
Professor , Institute of Engineering &Management,University Of Engineering & Management, Kolkata
Verified email at uem.edu.in
Title
Cited by
Cited by
Year
A study on the perception of undergraduates towards MBA education with reference to Kolkata Region
P Guha, S Chattopadhyay, DK Mondal
International Journal 1 (7), 2013
102013
Revisiting Supply Chain Drivers for Greater Marketing Outcomes of Handicraft Sector
A Dalal, S Bhattacharya, Chattopadhyay,S
International Journal of Logistics Management, 2022
52022
Promoting brand gratitude through unique emotional connection: a qualitative study
S Bhattacharya, A Dalal
Qualitative Market Research: An International Journal 26 (5), 534-554, 2023
42023
Eliminating Thought Boundaries beyond Fiction, movies, books-Case of MDI Murshidabad
SCS Bhattacharya
South Asian Journal of Business and Management Cases 8 (3), 324-334 https …, 2019
4*2019
Transformational, transactional, and laissez-faire styles of teaching by faculty as predictors of satisfaction-evidence from higher education institutions of WB
S Chattopadhyay, S Singh
International Journal of Management 5 (4), 131-136, 2014
42014
Revisiting Marketing Management Teaching Pedagogy: A Study Based on the Voice of Indian Marketing Professionals”
CS Bhattacharya S, Kumar VR
FIIB Business Review, 2021
3*2021
‘A study of the crucial factors impacting the Brand positioning of B-Schools in West Bengal’
- Singh S, Chattopadhyay S
Journal of Business Management and Social Sciences Research (JBM&SSR), Vol …, 2012
3*2012
Online Grocery Shopping: - Key Factors to Understand Shopping Behavior from Data Analytics Perspective
S Das, P. , Chawla, U. , Chattopadhyay
Communications in Computer and Information Sciencethis link is disabled …, 2023
2*2023
A Study of the Adaptation to Innovative Online TeachingLearning Pedagogy by Stakeholders in Covid Times
SCA Dalal
Indian Journal of Ecology 48 (14), 89-93, 2021
22021
The employees perception on technology adoption in banks: an empirical study on two major private banks
AK Ganguly, S Chattopadhyay
American Journal of Business and Management Research 1 (3), 1-12, 2020
22020
Toward Sustainable Livelihood Promotion for Artisans–A Holistic Marketing Framework for Improving the Indian Handicraft Sector
A Dalal, S Chattopadhyay, S Bhattacharya
Perspectives in Sustainable Management Practices, 111-119, 2023
12023
Conceptualization of Factors Affecting Consumer Brand Hatred: An Exploratory Study
CS Rai.A,Chawla.U
Smart Journal of Business Management Studies 18 (2), 9-15, 2022
1*2022
A Preliminary Study on Popularizing Indian Handicrafts Using Internet Technology–A Bengal Specific Study
A Dalal, S Chattopadhyay
2nd International Conference on Sustainability and Equity (ICSE-2021), 52-58, 2022
12022
Understanding the nuances influencing sustainable consumer online brand engagement
S Bhattacharya, S. , Chattopadhyay
Sustainable Marketing and Customer Value, 2022, pp. 3–19, 3-19, 2022
1*2022
A study on the consumers' satisfaction of FinTech solutions provided by an Indian major bank during COVID times
S Ganguly, A.K. , Chattopadhyay
Sustainable Marketing and Customer Value, 2022, pp. 41–56 1, 41-56, 2022
1*2022
WoW! Momo -Creating a sustainable WOW in innovative QSR chain Brand, DOI 10.1108/EEMCS-05-2021-0168, Emerging Markets Case Studies Scopus, Emerald Emerging Markets Case Studies …
S Bhattacharya,S and Chattopadhyay
Emerald Emerging Markets Case Studies, 2022
12022
Introspecting innovative online teaching-learning pedagogy and its adaptation in Covid times
S Chattopadhyay, A Dalal
American Journal of Business and Management Research 1 (3), 1-14, 2020
12020
Perspectives in Sustainable Management Practices
S Dalal, A. , Chattopadhyay, S. , Bhattacharya
2023
BRAND HATRED: A LITERATURE REVIEW AND RESEARCH AGENDA | MARCA HATRED: UMA REVISÃO DE LITERATURA E AGENDA DE PESQUISA
S Rai, A. , Chawla, U. , Chattopadhyay
International Journal of Professional Business Review, 2023, 8(3), e01304, 2023
2023
A study of thought process outsourcing and its execution in business and academic institutions
S Chattopadhyay, A Dalal
Interdisciplinary Research in Technology and Management, 31-35, 2023
2023
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