Lisa OMalley

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Maurice PattersonUniversity of LimerickVerified email at ul.ie
Vicky M. StoryProfessor of Marketing, Loughborough UniversityVerified email at lboro.ac.uk
Andrea ProtheroProfessor of Business & SocietyVerified email at ucd.ie
Caroline TynanProfessor Emeritus, Nottingham University Business SchoolVerified email at nottingham.ac.uk
Michele O'DwyerUniversity of LimerickVerified email at ul.ie
Lloyd C. HarrisProfessor of MarketingVerified email at bham.ac.uk
Raffaele FilieriProfessor of Digital Marketing, Audencia, Audencia Business School, Department of Marketing, FranceVerified email at audencia.com
Annmarie RyanAssociate Professor in Marketing, Kemmy Business School, University of LimerickVerified email at ul.ie
Regina (Gina) C. McNallySaint Xavier UniversityVerified email at sxu.edu
Judy ZolkiewskiAlliance Manchester Business School, University of ManchesterVerified email at manchester.ac.uk
Jamie BurtonProfessor of Marketing, Management Sciences and Marketing Division, Alliance ManchesterVerified email at manchester.ac.uk
Linda D PetersUniverstiy of nottinghamVerified email at nottingham.ac.uk
Shona BettanyUniversity of HuddersfieldVerified email at hud.ac.uk
Stephanie O'DonohoeUniversity of Edinburgh Business SchoolVerified email at ed.ac.uk
Andrea DaviesUniversity of LeciesterVerified email at le.ac.uk
Pierre McDonaghProfessor of Critical Marketing & Society, School of Management, University of BathVerified email at bath.ac.uk
Chris RaddatsReader in Marketing, University of LiverpoolVerified email at liv.ac.uk
Thyra Uth ThomsenProfessor (MSO), Copenhagen Business SchoolVerified email at cbs.dk
Susi GeigerProfessor of Markets, Organisations and Society, UCD Dublin, PI of ERC Project "MISFIRES"Verified email at ucd.ie
Stephen MurphyTrinity College DublinVerified email at tcd.ie

Lisa OMalley

Professor of Marketing, Kemmy Business School, University of Limerick

Verified email at ul.ie

Critical Marketing Interpretive Consumer Research Consumer Relationships Sustainability Tourism


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Relationship marketing in consumer markets–rhetoric or reality? L O’Malley, C Tynan European Journal of marketing 34 (7), 797-815, 2000	587	2000
Can loyalty schemes really build loyalty? L O’Malley Marketing intelligence & planning 16 (1), 47-55, 1998	493	1998
Strategic B2B customer experience management: the importance of outcomes-based measures J Zolkiewski, V Story, J Burton, P Chan, A Gomes, P Hunter-Jones, ... Journal of Services Marketing 31 (2), 172-184, 2017	238	2017
Roles, role performance, and radical innovation competences V Story, L O'Malley, S Hart Industrial Marketing Management 40 (6), 952-966, 2011	228	2011
Professional interaction: Exploring the concept of attraction LC Harris, L O'malley, M Patterson Marketing theory 3 (1), 9-36, 2003	225	2003
Mapping the re‐engagement of CRM with relationship marketing D Mitussis, L O'Malley, M Patterson European journal of Marketing 40 (5/6), 572-589, 2006	217	2006
Beyond the frills of relationship marketing L O'Malley, A Prothero Journal of Business Research 57 (11), 1286-1294, 2004	202	2004
The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation S Baehre, M O’Dwyer, L O’Malley, N Lee Journal of the Academy of Marketing Science 50 (1), 67-84, 2022	200	2022
The utility of the relationship metaphor in consumer markets: a critical evaluation L O'malley, C Tynan Journal of Marketing Management 15 (7), 587-602, 1999	185	1999
Establishing successful university–industry collaborations: barriers and enablers deconstructed M O’Dwyer, R Filieri, L O’Malley The Journal of Technology Transfer 48 (3), 900-931, 2023	182	2023
Place‐product or place narrative (s)? Perspectives in the Marketing of Tourism Destinations M Lichrou, L O'Malley, M Patterson Journal of Strategic Marketing 16 (1), 27-39, 2008	182	2008
Intimacy or intrusion? The privacy dilemma for relationship marketing in consumer markets L O'Malley, M Patterson, M Evans Journal of marketing management 13 (6), 541-559, 1997	179	1997
Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing S Bettany, S Dobscha, L O'Malley, A Prothero Marketing Theory 10 (1), 3-28, 2010	170	2010
Structural social capital evolution and knowledge transfer: Evidence from an Irish pharmaceutical network R Filieri, RC McNally, M O'Dwyer, L O'Malley Industrial Marketing Management 43 (3), 429-440, 2014	164	2014
Hidden mountain: the social avoidance of waste E De Coverly, P McDonagh, L O'Malley, M Patterson Journal of Macromarketing 28 (3), 289-303, 2008	157	2008
Relational resources and competences for radical product innovation V Story, S Hart, L O'Malley Journal of marketing management 25 (5-6), 461-481, 2009	148	2009
Brands, consumers and relationships: A review M Patterson, L O Malley Irish Marketing Review 18 (1/2), 10, 2006	139	2006
Narratives of a tourism destination: Local particularities and their implications for place marketing and branding M Lichrou, L O'malley, M Patterson Place Branding and Public Diplomacy 6, 134-144, 2010	120	2010
Buying into motherhood? Problematic consumption and ambivalence in transitional phases Voice Group Consumption, Markets and Culture 13 (4), 373-397, 2010	118	2010
A reappraisal of the relationship marketing constructs of commitment and trust L O’Malley, C Tynan New and evolving paradigms: The emerging future of marketing 1486, 1503, 1997	113	1997

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