| How I Perform is Not Enough: Exploring Branding Barriers Faced by Elite Female Athletes. J Lobpries, G Bennett, N Brison Sport Marketing Quarterly 27 (1), 2018 | 89 | 2018 |
| To tweet or not to tweet: The effects of social media endorsements on unfamiliar sport brands and athlete endorsers NT Brison, KK Byon, TA Baker III Innovation 18 (3), 309-326, 2016 | 61 | 2016 |
| Why do women watch esports? A social role perspective on spectating motives and points of attachment B Yu, NT Brison, G Bennett Computers in Human Behavior 127, 107055, 2022 | 52 | 2022 |
| From board of Regents to O'Bannon: How antitrust and media rights have influenced college football TA Baker III, NT Brison Marq. Sports L. Rev. 26, 331, 2015 | 46 | 2015 |
| Social media engagement as a metric for ranking US Olympic athletes as brand endorsers NT Brison, AN Geurin Journal of Interactive Advertising 21 (2), 121-138, 2021 | 45 | 2021 |
| Big data, big problems: Analysis of professional sports leagues' CBAs and their handling of athlete biometric data SM Brown, NT Brison J. Legal Aspects Sport 30, 63, 2020 | 30 | 2020 |
| A tale of two brands: Examining elite female athletes’ branding and self-presentation strategies over time HA Harris, NT Brison International Journal of Sport Communication 16 (1), 12-20, 2022 | 29 | 2022 |
| Lose like a man: body image and celebrity endorsement effects of weight loss product purchase intentions AC Pickett, NT Brison International Journal of Advertising 38 (8), 1098-1115, 2019 | 28 | 2019 |
| Mary Ann to her Ginger: Comparing the extended brand identity of two elite female athletes J Lobpries, G Bennett, N Brison International Journal of Sports Marketing and Sponsorship 18 (4), 347-362, 2017 | 27 | 2017 |
| Personal branding on Instagram: an examination of Iranian professional athletes Z Sharifzadeh, NT Brison, G Bennett Sport, Business and Management: an international journal 11 (5), 556-574, 2021 | 26 | 2021 |
| Tweets and crumpets: Examining UK and US regulation of athlete endorsements and social media marketing NT Brison, TA Baker III, KK Byon J. Legal Aspects Sport 23, 55, 2013 | 25 | 2013 |
| More than an Athlete: Constitutional and contractual analysis of activism in professional sports S Brown, N Brison Arizona State Sports & Entertainment Law Journal 7 (2), 249-289, 2018 | 20 | 2018 |
| Do fans care about the activist athlete? A closer look at athlete activism effect on brand image SM Brown, NT Brison, G Bennett, KM Brown International Journal of Sport Communication 15 (4), 336-344, 2022 | 19 | 2022 |
| Hidden consequences: Examining the impact of NIL on athlete well-being H Harris, NT Brison, MA Dixon Journal of Applied Sport Management 13 (2), 7, 2021 | 16 | 2021 |
| Facebook likes and sport brand image: An empirical examination of the National Advertising Division’s Coastal Contacts’ decision NT Brison, TA Baker III, KK Byon Journal of Legal Aspects of Sport 25 (2), 104-122, 2015 | 16 | 2015 |
| Personal branding project in a sport marketing class KF Oshiro, N Brison, G Bennett Journal of Hospitality, Leisure, Sport & Tourism Education 28, 100308, 2021 | 12 | 2021 |
| An Empirical Examination of Consumer Survey Use in Trademark Litigation K Brown Loy. LA Ent. L. Rev. 39, 237, 2019 | 12 | 2019 |
| Professional sport J McDowell, ACH Kim, NT Brison Contemporary sport management, 185-203, 2019 | 10 | 2019 |
| Like It or Not-Coastal Contacts Case Sets Guidelines for'Like-Gating'on Facebook TA Baker III, NT Brison, KK Byon Sport Marketing Quarterly 22 (2), 113, 2013 | 9 | 2013 |
| Adopting new technologies in sports marketing HW Lee, NT Brison, H Cho, DY Pyun, V Ratten Frontiers in Sports and Active Living 3, 777841, 2021 | 8 | 2021 |
Gregg BennettProfessor, Sport Management at Texas A&MVerified email at tamu.edu