| Do we have to get along to innovate? The influence of multilevel social cohesion on new product and new service development. MB Shaner, L Beeler, CH Noble Journal of Product Innovation Management 33 (S1), 148-165, 2016 | 34 | 2016 |
| Multilateral alliances and innovation output: The importance of equity and technological scope S Xu, AP Fenik, MB Shaner Journal of Business Research 67 (11), 2403-2410, 2014 | 27 | 2014 |
| Capitalizing on faith: A cross-cultural examination of consumer responses to the use of religious symbols in advertising M Kalliny, S Ghanem, M Shaner, B Boyle, B Mueller Journal of Global Marketing 33 (3), 158-176, 2020 | 21 | 2020 |
| Challenging the Good Life: An Institutional Theoretic Investigation of Consumers’ Transformational Process Toward Sustainable Living D Ezell, V Bush, MB Shaner, S Vitell, J Huang Journal of Business Ethics 183 (3), 783-804, 2023 | 11 | 2023 |
| Exploring the need for (extreme) speed: Motivations for and outcomes of discontinuous NPD acceleration MB Shaner, AP Fenik, CH Noble, KB Lee Journal of Marketing Management 36 (7-8), 727-761, 2020 | 10 | 2020 |
| Managing the Co-creation of innovation: the influence of team regulatory style and reflexivity on customer idea selection and innovation outcomes MB Shaner | 3 | 2015 |
| How Religious Symbols in Commercial Messages Resonate with Consumers: A Cross-Cultural Analysis,” M Kalliny, S Ghanem, B Boyle, B Mueller The 14th International Conference on Research in Advertising Conference …, 2015 | 2 | 2015 |
| Marketing under pressure: improvisation as an instrumental process for change MB Shaner, V Bush, J Parajuli Journal of Marketing Theory and Practice, 1-23, 2024 | | 2024 |
Charles H. NobleUniversity of TennesseeVerified email at utk.edu