| The impact of institutional distance on the international diversity–performance relationship MCH Chao, V Kumar Journal of World Business 45 (1), 93-103, 2010 | 385 | 2010 |
| Executive insights: Exploring the practical effects of country of origin, animosity, and price–quality issues: Two case studies of Taiwan and Acer in China LS Amine, MCH Chao, MJ Arnold Journal of international marketing 13 (2), 114-150, 2005 | 270 | 2005 |
| Understanding international web site usage: A cross‐national study of German, Brazilian, and Taiwanese online consumers N Singh, G Fassott, MCH Chao, JA Hoffmann International Marketing Review 23 (1), 83-97, 2006 | 245 | 2006 |
| Emerging economies and institutional quality: Assessing the differential effects of institutional distances on ownership strategy RS Liou, MCH Chao, M Yang Journal of World Business 51 (4), 600-611, 2016 | 178 | 2016 |
| The journey from market orientation to firm performance: A comparative study of US and Taiwanese SMEs MCH Chao, JE Spillan Management Research Review 33 (5), 472-483, 2010 | 130 | 2010 |
| A cross-team framework of international knowledge acquisition on new product development capabilities and new product market performance JY Murray, MCH Chao Journal of International Marketing 13 (3), 54-78, 2005 | 130 | 2005 |
| Managing country image to long-term advantage: The case of Taiwan and Acer LS Amine, MCH Chao Place Branding 1, 187-204, 2005 | 67 | 2005 |
| The effect of dialectical thinking on the integration of contradictory information Y DeMotta, MC Chao, T Kramer Journal of Consumer Psychology 26 (1), 40-52, 2016 | 52 | 2016 |
| Unpacking institutional distance: Addressing human capital development and emerging‐market firms’ ownership strategy in an advanced economy RS Liou, MC Chao, A Ellstrand Thunderbird International Business Review 59 (3), 281-295, 2017 | 51 | 2017 |
| Transforming cross-cultural conflict into collaboration: The integration of western and eastern values N Chen, MC Chao, H Xie, D Tjosvold Cross Cultural & Strategic Management 25 (1), 70-95, 2018 | 47 | 2018 |
| A MULTIVARIATE STATISTICAL APPROACH TO SOCIALIZATION AND CONSUMER ACTIVITIES OF YOUNG ADULTS: A CROSS-CULTURAL STUDY OF ETHNIC GROUPS IN AMERICA. N Singh, MCH Chao, IWG Kwon Marketing Management Journal 16 (2), 2006 | 36 | 2006 |
| Web site localization in the Chinese market MC Chao, N Singh, YFN Chen Journal of electronic commerce research 13 (1), 33, 2012 | 34 | 2012 |
| Performance implications of MNEs' diversification strategies and institutional distance MCH Chao, SH Kim, H Zhao, CC Hsu Thunderbird International Business Review 54 (5), 667-681, 2012 | 33 | 2012 |
| “We don’t all see it the same way” The biasing effects of country-of-origin and preference reversals on product evaluation RW Semaan, S Gould, MC Chao, AF Grein European Journal of Marketing 53 (5), 989-1014, 2019 | 32 | 2019 |
| Presenting comparative price promotions vertically or horizontally: Does it matter? S Feng, R Suri, MCH Chao, U Koc Journal of Business Research 76, 209-218, 2017 | 30 | 2017 |
| Moral judgment in a business setting: The role of managers’ moral foundation, ideology, and level of moral development F Li, MC Chao, NY Chen, S Zhang Asia Pacific Journal of Management 35, 121-143, 2018 | 26 | 2018 |
| The clothes that make you eat healthy: The impact of clothes style on food choice X Wang, X Wang, J Lei, MC Chao Journal of Business Research 132, 787-799, 2021 | 19 | 2021 |
| Perceived ethicality of moral choice: The impact of ethics codes, moral development, and relativism MC Chao, F Li, H Chen Nankai Business Review International 7 (2), 258-279, 2016 | 17 | 2016 |
| The journey from market orientation to new product performance in the host country: A knowledge and learning perspective MC Chao, S Feng, F Li Journal of Marketing Development and Competitiveness 8 (1), 62, 2014 | 17 | 2014 |
| Internal resources, external resources and environment, and firm performance: A study on Taiwanese small and medium sized firms 韓宜， 趙貞和， 莊正民 交大管理學報 2, 135-169, 2012 | 14 | 2012 |