| The role of brand experience and affective commitment in determining brand loyalty O Iglesias, JJ Singh, JM Batista-Foguet Journal of brand Management 18, 570-582, 2011 | 1087 | 2011 |
| How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy O Iglesias, S Markovic, J Rialp Journal of Business Research 96, 343-354, 2019 | 704 | 2019 |
| Co-creation: A key link between corporate social responsibility, customer trust, and customer loyalty O Iglesias, S Markovic, M Bagherzadeh, JJ Singh Journal of business ethics 163, 151-166, 2020 | 662 | 2020 |
| Building brands together: Emergence and outcomes of co-creation N Ind, O Iglesias, M Schultz California Management Review 55 (3), 5-26, 2013 | 523 | 2013 |
| The organic view of the brand: A brand value co-creation model O Iglesias, N Ind, M Alfaro Journal of Brand Management 20 (8), 670-688, 2013 | 482* | 2013 |
| Does having an ethical brand matter? The influence of consumer perceived ethicality on trust, affect and loyalty JJ Singh, O Iglesias, JM Batista-Foguet Journal of business ethics 111, 541-549, 2012 | 452 | 2012 |
| How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? Analyzing the roles of empathy, affective commitment, and perceived … S Markovic, O Iglesias, JJ Singh, V Sierra Journal of Business Ethics 148, 721-740, 2018 | 409 | 2018 |
| Do customer perceptions of corporate services brand ethicality improve brand equity? Considering the roles of brand heritage, brand image, and recognition benefits O Iglesias, S Markovic, JJ Singh, V Sierra Journal of business ethics 154, 441-459, 2019 | 329 | 2019 |
| Mapping the domain of the fragmented field of internal branding FZ Saleem, O Iglesias Journal of Product & Brand Management 25 (1), 43-57, 2016 | 232 | 2016 |
| Corporate brand identity co-creation in business-to-business contexts O Iglesias, P Landgraf, N Ind, S Markovic, N Koporcic Industrial Marketing Management 85, 32-43, 2020 | 227 | 2020 |
| The co-creation continuum: From tactical market research tool to strategic collaborative innovation method N Ind, O Iglesias, S Markovic Journal of Brand Management 24, 310-321, 2017 | 195 | 2017 |
| Does ethical image build equity in corporate services brands? The influence of customer perceived ethicality on affect, perceived quality, and equity V Sierra, O Iglesias, S Markovic, JJ Singh Journal of Business Ethics 144, 661-676, 2017 | 188 | 2017 |
| Persuasive brand management: How managers can influence brand meaning when they are losing control over it O Iglesias, E Bonet Journal of Organizational Change Management 25 (2), 251-264, 2012 | 186 | 2012 |
| Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management O Iglesias, N Ind Journal of Brand Management 27 (6), 710-720, 2020 | 160 | 2020 |
| The role of corporate culture in relationship marketing O Iglesias, A Sauquet, J Montaña European Journal of marketing 45 (4), 631-650, 2011 | 131 | 2011 |
| Once upon a time: The role of rhetoric and narratives in management research and practice M Flory, O Iglesias Journal of Organizational Change Management 23 (2), 113-119, 2010 | 108 | 2010 |
| Context and time in brand image constructions A Rindell, O Iglesias Journal of Organizational Change Management 27 (5), 756-768, 2014 | 90 | 2014 |
| History matters: The role of history in corporate brand strategy O Iglesias, N Ind, M Schultz Business Horizons 63 (1), 51-60, 2020 | 65 | 2020 |
| Marketing turístico J Cerveró, O Iglesias, O Villacampa Octaedro, 2002 | 55 | 2002 |
| The CSR imperative: How CSR influences word-of-mouth considering the roles of authenticity and alternative attractiveness S Markovic, O Iglesias, Y Qiu, M Bagherzadeh Business & Society 61 (7), 1773-1803, 2022 | 51 | 2022 |
Nicholas IndKristiania University CollegeVerified email at kristiania.no