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Co-authors
Giana M. EckhardtProfessor of Marketing, King's College LondonVerified email at kcl.ac.uk
Eric ArnouldAalto UniversityVerified email at aalto.fi
Laetitia MIMOUNAssociate Professor in Marketing, ESCP Business SchoolVerified email at escp.eu
Devon S. Johnson PhDProfessor of Marketing (full), Montclair State University, NJVerified email at montclair.edu
Felicia LasskNortheastern UniversityVerified email at neu.edu
JAY MULKIASSOCIATE PROFESSOR, MARKETING, D'Amore-McKim School of Business,NORTHEASTERN UNIVERSITYVerified email at neu.edu
Jacob OstbergProfessor of Business with a focus on Marketing, Stockholm University School of BusinessVerified email at sbs.su.se
Rosanna GarciaWorcester Polytechnic InstituteVerified email at wpi.edu
Susan FournierAllen Questrom Professor in Management, Boston UniversityVerified email at bu.edu
Daniele DalliUniversity of PisaVerified email at unipi.it
Matteo CorciolaniAssociate Professor at the University of PisaVerified email at unipi.it
Robin A. CoulterProfessor of Marketing, University of ConnecticutVerified email at business.uconn.edu