| Firm value creation through major channel expansions: Evidence from an event study in the United States, Germany, and China C Homburg, J Vollmayr, A Hahn Journal of Marketing 78 (3), 38-61, 2014 | 231 | 2014 |
| Why do SMEs file trademarks? Insights from firms in innovative industries JH Block, CO Fisch, A Hahn, PG Sandner Research Policy 44 (10), 1915-1930, 2015 | 222 | 2015 |
| Looking beyond the horizon: How to approach the customers’ customers in business-to-business markets C Homburg, H Wilczek, A Hahn Journal of Marketing 78 (5), 58-77, 2014 | 139 | 2014 |
| The role of chief marketing officers for venture capital funding: Endowing new ventures with marketing legitimacy C Homburg, A Hahn, T Bornemann, P Sandner Journal of Marketing Research 51 (5), 625-644, 2014 | 136 | 2014 |
| How to organize pricing? Vertical delegation and horizontal dispersion of pricing authority C Homburg, O Jensen, A Hahn Journal of Marketing 76 (5), 49-69, 2012 | 125 | 2012 |
| Comparing the ideation quality of humans with generative artificial intelligence J Joosten, V Bilgram, A Hahn, D Totzek IEEE Engineering Management Review, 2024 | 39 | 2024 |
| Steering the Sales Force for New Product Selling: Why Is it Different, and How Can Firms Motivate Different Sales Reps? C Homburg, S Hohenberg, A Hahn Journal of Product Innovation Management 36 (3), 282-304, 2019 | 33 | 2019 |
| Affective Computing-Potenziale für empathisches digitales Marketing A Hahn, M Maier Marketing Review St. Gallen 35 (4), 52-65, 2018 | 10 | 2018 |
| Easy Rider: Die Erschließung der Welt des autonomen Fahrens aus Sicht von Markt und Kunde A Hahn, R Hofmann, V Bilgram, JO Schwarz, A Meinheit, J Füller Die frühe Phase des Innovationsprozesses: Neue, praxiserprobte Methoden und …, 2016 | 8 | 2016 |
| The value of mood measurement for regulating negative influences of social media usage: A case study of TikTok N Cosmann, J Haberkern, A Hahn, P Harms, J Joosten, K Klug, ... 2022 10th International Conference on Affective Computing and Intelligent …, 2022 | 7 | 2022 |
| Digital empathy: kombinierte erfassung über affective computing und eye tracking A Hahn, K Klug, F Riedmüller Digitale Welt 4, 24-27, 2020 | 5 | 2020 |
| Kunde-MarkenInteraktion durch Chatbots A Hahn, K Klug Marketing Review St. Gallen 36 (4), 12-21, 2019 | 4 | 2019 |
| The Blockchain's Impact on Digital Marketing Platforms A Hahn, T Knackstedt, P Sandner Marketing Review St. Gallen 37 (6), 20-29, 2020 | 3 | 2020 |
| TikTok‘s Emotionales Produktdesign—Eine Feasibility-Studie A Hahn, K Klug, T Kollischan Digitale Welt 6 (4), 24-28, 2022 | 1 | 2022 |
| Digitale Empathie von Conversational Interfaces: wie sich automatisiert Interaktionen mit Chatbots empathisch gestalten lassen K Klug, A Hahn Marketing review St. Gallen 38 (4), 18-25, 2021 | 1 | 2021 |
| From Hybrid to AI-First Innovation Management S Biel, A Hahn, V Bilgram, H Rogers IEEE Engineering Management Review, 2025 | | 2025 |
| Ideation: Die Qualität Menschenund KI-generierter Ideen im Vergleich. J Joosten, K Klug, V Bilgram, A Hahn Transfer: Zeitschrift für Kommunikation & Markenmanagement 70 (4), 2024 | | 2024 |
| Engineering Management A Brem, R Sotelo, D Corbelletto, E Dri, E Giusto, B Montrucchio, ... | | 2024 |
| Testing Social Media Advertising Effectiveness with Multi-Method User Experience Research. T Ahnfeld, A Hahn, J Joosten, K Klug, D Totzek Marketing Review St. Gallen, 2023 | | 2023 |
| Digital Due Diligence: Assessment of Digital Growth Potentials. A Konhäuser, S Sambol, T Stork, A Hahn Marketing Review St. Gallen, 2023 | | 2023 |
Torsten BornemannProfessor of Marketing, Goethe University FrankfurtVerified email at wiwi.uni-frankfurt.de