Follow
Mahmoud (Mahmood) Mohammadian Ph.d
Mahmoud (Mahmood) Mohammadian Ph.d
Associate Professor of Marketing
Verified email at atu.ac.ir
Title
Cited by
Cited by
Year
Identify the success factors of social media (marketing perspective)
M Mohammadian, M Mohammadreza
International Business and Management 4 (2), 58-66, 2012
1062012
The impact of marketing mix on attracting audiences to the cinema
M Mohammadian, ES Habibi
International Business and Management 5 (1), 99-106, 2012
522012
Investigating the effect of emotional attachment between the consumer and the retailer on the purchase intention
M Mohammadian, M Khajeh Dehdashti
Business Management Explorations 15 (8), 39-58, 2016
302016
RFM-Based customer segmentation as an elaborative analytical tool for enriching the creation of sales and trade marketing strategies
M Mohammadian, I Makhani
International academic journal of accounting and financial management 3 (6 …, 2016
282016
Identifying the factors influencing the feeling of love toward a brand: the Adidas case
M Mohammadian, Y Karimpour
NATIONALPARK-FORSCHUNG IN DER SCHWEIZ (Switzerland Research Park Journal …, 2014
242014
Exploring the effective factors on consumers’ attitude and green purchase intention
M Mohammadian, G Bakhshandeh
Management Studies in Development and Evolution 23 (75), 39-68, 2014
152014
The impact of export market orientation and competitive advantage on export performance (case study: The Study of Exemplary Exporters of Iran Selected in 2012
M Mohammadian, M Allahverdi, A Salimi
Journal of business management 5 (4), 61-78, 2013
142013
The relationship between psychological factors, injunctive norms and green consumer behavior
M Mohammadian, A Khataei
Journal of Business Management 3 (1), 143-302, 2011
122011
Selection of Internet of things (IOT) applications in education industry using the Best-Worst Multi-Criteria Decision-Making Method
M Mohammadian, M Sedighi, M Serkani
Technology of Education Journal (TEJ) 16 (2), 363-386, 2022
112022
ٍEvaluating Advertizing Effectiveness of Parsian Bank and Identifying the Factors with Most Influence on Its Improvement in the City of Tehran
A Rabiee, M Mohammadian, B Baradaran Jamili
New Marketing Research Journal 1 (2), 17-40, 2011
92011
The effect of consumer-retailing emotional attachment on purchase intention
M MOHAMMADIAN, DM KHAJEH
JOURNAL OF BUSINESS ADMINISTRATION RESEARCH 8 (15), 39-58, 2016
82016
Influential factors in customer’s brand image of the sponsor
M Mohammadian, N Rahimipour
International business and management 5 (1), 43-51, 2012
72012
Evaluation of Parsian Bank Effectiveness and Identification of the Most Important Factor in
A Rabiei, M Mohammadian, B Baradaran Jamili
72011
Relationship between psycho-social and behavior of pro-environmental consumers
M Mohammadian, A Khetaee
Commercial Management Journal 3 (7), 143-160, 2009
72009
The impact of eWOM on purchase intention: the role of subjective norms, brand attitude and pester power
F Gohar, M Mohammadian, P Seyyedi
J. Crit. Rev 7, 17, 2020
62020
Analysis of the role of passive defense in Tabriz with crisis management approach
M Mohammadian, SA Hosieni, M Hajiaghaei Kamrani
Islamic Azad University, Marvdasht Branch 9 (35), 69-82, 2019
6*2019
Identifying the social responsibility requirements of FMCG producers in the field of marketing
M Mohammadian, Z Dehdashti Shahrokh, A Khanlari, B Zohuri
Journal of Business Management Perspective 15 (28), 27-43, 2016
62016
Determining the impact of the management of market orientation dimensions on the performance of organic food production industries in Iran
MA Dadashi, M Mohammadian, Z Dehdashti Shahrokh, V Khashe’ie
Public Management Researches 10 (35), 267-297, 2017
52017
Marketing strategies for organic products in iran
M Mohammadian, MA Dadashi
INTERNATIONAL JOURNAL OF AGRICULTURAL MANAGEMENT AND DEVELOPMENT (IJAMAD) 6 …, 2016
52016
Customer experience modeling with theme analysis; In line with customer management in the automotive industry
Z Dehdashti Shahrikh, V Nasehifar, M Mohammadian, M Kiaei
Consumer behavior studies journal 9 (4), 23-43, 2023
42023
The system can't perform the operation now. Try again later.
Articles 1–20