| The effects of loyalty programs on customer lifetime duration and share of wallet L Meyer-Waarden Journal of retailing 83 (2), 223-236, 2007 | 646 | 2007 |
| The influence of loyalty programme membership on customer purchase behaviour L Meyer‐Waarden European Journal of marketing 42 (1/2), 87-114, 2008 | 399 | 2008 |
| Three decades of research on loyalty programs: A literature review and future research agenda Y Chen, T Mandler, L Meyer-Waarden Journal of Business Research 124, 179-197, 2021 | 259 | 2021 |
| Grocery retail loyalty program effects: self-selection or purchase behavior change? L Meyer-Waarden, C Benavent Journal of the Academy of Marketing Science 37, 345-358, 2009 | 257 | 2009 |
| The impact of loyalty programmes on repeat purchase behaviour L Meyer-Waarden, C Benavent Journal of marketing management 22 (1-2), 61-88, 2006 | 236 | 2006 |
| Big data and firm performance: The roles of market-directed capabilities and business strategy S Suoniemi, L Meyer-Waarden, A Munzel, AR Zablah, D Straub Information & Management 57 (7), 103365, 2020 | 194 | 2020 |
| Effects of loyalty program rewards on store loyalty L Meyer-Waarden Journal of Retailing and Consumer Services 24, 22-32, 2015 | 168 | 2015 |
| Has brand loyalty declined? A longitudinal analysis of repeat purchase behavior in the UK and the USA J Dawes, L Meyer-Waarden, C Driesener Journal of Business Research 68 (2), 425-432, 2015 | 167 | 2015 |
| “Baby, you can drive my car”: Psychological antecedents that drive consumers’ adoption of AI-powered autonomous vehicles L Meyer-Waarden, J Cloarec Technovation 109, 102348, 2022 | 150 | 2022 |
| The effects of purchase orientations on perceived loyalty programmes' benefits and loyalty L Meyer‐Waarden, C Benavent, H Castéran International Journal of Retail & Distribution Management 41 (3), 201-225, 2013 | 125 | 2013 |
| The acceptance and usage of smart connected objects according to adoption stages: an enhanced technology acceptance model integrating the diffusion of innovation, uses and … E Attié, L Meyer-Waarden Technological Forecasting and Social Change 176, 121485, 2022 | 104 | 2022 |
| How service quality influences customer acceptance and usage of chatbots? L Meyer-Waarden, G Pavone, T Poocharoentou, P Prayatsup, M Ratinaud, ... SMR-Journal of Service Management Research 4 (1), 35-51, 2020 | 100 | 2020 |
| It’sa Dirichlet world: modeling individuals’ loyalties reveals how brands compete, grow, and decline B Sharp, M Wright, J Dawes, C Driesener, L Meyer-Waarden, L Stocchi, ... Journal of Advertising Research 52 (2), 203-213, 2012 | 93 | 2012 |
| The impact of reward personalisation on frequent flyer programmes' perceived value and loyalty L Meyer-Waarden Journal of Services Marketing 27 (3), 183-194, 2013 | 86 | 2013 |
| The social side of sustainability: Well-being as a driver and an outcome of social relationships and interactions on social networking sites A Munzel, L Meyer-Waarden, JP Galan Technological Forecasting and Social Change 130, 14-27, 2018 | 84 | 2018 |
| The personalization–privacy paradox at the nexus of social exchange and construal level theories J Cloarec, L Meyer‐Waarden, A Munzel Psychology & Marketing 39 (3), 647-661, 2022 | 79 | 2022 |
| Brand loyalty evolution and the impact of category characteristics G Casteran, P Chrysochou, L Meyer-Waarden Marketing Letters 30, 57-73, 2019 | 65 | 2019 |
| Rage against the machine: experimental insights into customers’ negative emotional responses, attributions of responsibility, and coping strategies in artificial intelligence … G Pavone, L Meyer-Waarden, A Munzel Journal of Interactive Marketing 58 (1), 52-71, 2023 | 57 | 2023 |
| Getting by or getting ahead on social networking sites? The role of social capital in happiness and well-being A Munzel, JP Galan, L Meyer-Waarden International Journal of Electronic Commerce 22 (2), 232-257, 2018 | 56 | 2018 |
| Analysis of the efficiency of loyalty programs C Benavent, D Crié, L Meyer-Waarden The 3rd AFM French-German Conference about retailing and distribution in …, 2000 | 55 | 2000 |