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Sonja Sarasvuo, PhD
Sonja Sarasvuo, PhD
Postdoctoral researcher in Marketing
Verified email at hanken.fi - Homepage
Title
Cited by
Cited by
Year
Toward a conceptual understanding of co-creation in branding
S Sarasvuo, A Rindell, M Kovalchuk
Journal of Business Research 139, 543-563, 2022
1062022
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
S Sarasvuo, V Liljander, K Haahtela
Industrial Marketing Management 115, 69-85, 2023
92023
Are we one, or are we many? Diversity in organizational identities versus corporate identities
S Sarasvuo
Journal of Product & Brand Management 30 (6), 788-805, 2021
92021
Coherence or diversity in corporate identity?: Varying perceptions of the company as sources for corporate branding
S Sarasvuo
Hanken School of Economics, 2022
22022
How do employees of acquired B2B brands perceive the acquiring brand?:–Implications for B2B brand portfolio strategy
S Sarasvuo, J Aspara
Proceedings for the 17th Global Brand Conference, Edinburgh Napier …, 2024
2024
Nya vindar inom märkeshantering–hur finna balans mellan koherens och diversitet?
S Sarasvuo
Ekonomiska Samfundets Tidskrift, 2022
2022
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