| How website quality affects online impulse buying: Moderating effects of sales promotion and credit card use U Akram, P Hui, MK Khan, Y Tanveer, K Mehmood, W Ahmad Asia Pacific Journal of Marketing and Logistics 30 (1), 235-256, 2018 | 446 | 2018 |
| Schwartz personal values, theory of planned behavior and environmental consciousness: How tourists’ visiting intentions towards eco-friendly destinations are shaped? W Ahmad, WG Kim, Z Anwer, W Zhuang Journal of Business Research 110, 228-236, 2020 | 257 | 2020 |
| Modeling consumer distrust of online hotel reviews W Ahmad, J Sun International Journal of Hospitality Management 71, 77-90, 2018 | 139 | 2018 |
| Modeling tourists' visiting intentions toward ecofriendly destinations: Implications for sustainable tourism operators MS Ashraf, F Hou, WG Kim, W Ahmad, RU Ashraf Business Strategy and the Environment 29 (1), 54-71, 2020 | 137 | 2020 |
| Understanding continuance intention to use social media in China: The roles of personality drivers, hedonic value, and utilitarian value RU Ashraf, F Hou, W Ahmad International Journal of Human–Computer Interaction 35 (13), 1216-1228, 2019 | 132 | 2019 |
| Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products: The moderating role of betrayal discovery mode MS Sameeni, W Ahmad, R Filieri Journal of Business Research 141, 137-150, 2022 | 78 | 2022 |
| Predictors and outcomes of consumer deception in hotel reviews: The roles of reviewer type and attribution of service failure N Akhtar, W Ahmad, UI Siddiqi, MN Akhtar Journal of Hospitality and Tourism Management 39, 65-75, 2019 | 70 | 2019 |
| The effect of non-verbal messages on Muslim tourists’ interaction adaptation: A case study of Halal restaurants in China N Akhtar, J Sun, W Ahmad, MN Akhtar Journal of destination marketing & management 11, 10-22, 2019 | 60 | 2019 |
| Modeling behavioral intention to use travel reservation apps: a cross-cultural examination between US and China W Ahmad, WG Kim, HM Choi, JU Haq Journal of Retailing and Consumer Services 63, 102689, 2021 | 49 | 2021 |
| Modeling attitude ambivalence and behavioral outcomes from hotel reviews N Akhtar, UI Siddiqi, MN Akhtar, M Usman, W Ahmad International Journal of Contemporary Hospitality Management 32 (9), 2831-2855, 2020 | 38 | 2020 |
| Mechanisms of consumers' trust development in reviewers' supplementary reviews: A reviewer-reader similarity perspective N Akhtar, WG Kim, W Ahmad, MN Akhtar, UI Siddiqi, M Riaz Tourism Management Perspectives 31, 95-108, 2019 | 35 | 2019 |
| Dark patterns used by online travel agency websites. WG Kim, SG Pillai, K Haldorai, W Ahmad Annals of Tourism Research 88, 20210211612, 2021 | 30 | 2021 |
| Antecedents of SMMA continuance intention in two culturally diverse countries: An empirical examination W Ahmad, J Sun Journal of Global Information Technology Management 21 (1), 45-68, 2018 | 25 | 2018 |
| An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity. Does consumer personality matter? MS Sameeni, F Qadeer, W Ahmad, R Filieri Journal of Business Research 169, 114469, 2024 | 22 | 2024 |
| Effects of service encounter barriers on situational abnormality and consumers' behavioral intentions at food and beverage restaurants N Akhtar, UI Siddiqi, W Ahmad, M Usman, X Chen, T Islam Asia Pacific Journal of Marketing and Logistics 33 (7), 1513-1534, 2021 | 19 | 2021 |
| Global retailers' CSR initiatives during COVID-19 crisis: a cross-cultural examination W Ahmad, E Battisti, N Akhtar, MI Ahmad, RU Rehman International Marketing Review, 1-26, 2023 | 13 | 2023 |
| Does crime-tourism nexus hold for Pakistan? M Ahad, Z Anwer, W Ahmad International Journal of Emerging Markets 17 (8), 1815-1839, 2022 | 9 | 2022 |
| Radical product sustainability oriented innovation (SOI) and triple-bottom-line (3BL) performance: findings from Malaysian and Singaporean B2B firms W Ahmad, S Saeed, K Janovská, LT Dat, I Rizomyliotis, S Ahmed Industrial Marketing Management 117, 457-466, 2024 | 1 | 2024 |
| Shyness vs Confidence: The Effect of Virtual Influencer Personalities on Social Media Users' Well-Being and Addiction AA Sattar, J Ul Haq, A Saleem, W Ahmad Psychology & Marketing, 1-22, 2024 | | 2024 |
| Examining consequences of brand hate in business-to-business relationships: The moderating role of relationship length MS Sameeni, W Ahmad, F Qadeer Industrial Marketing Management 122 (October), 26-36, 2024 | | 2024 |
Woo Gon KimDedman Professor of Hospitality Management, Dedman College of Hospitality, Florida State UniversityVerified email at fsu.edu
