| Integrating perceived economic wellbeing to technology acceptance model: The case of mobile based agricultural extension service P Verma, N Sinha Technological forecasting and social change 126, 207-216, 2018 | 244 | 2018 |
| The effect of brand engagement and brand love upon overall brand equity and purchase intention: A moderated–mediated model P Verma Journal of Promotion Management 27 (1), 103-132, 2021 | 183 | 2021 |
| The effect of presentation, product availability and ease upon transaction reliability for online food delivery aggregator applications–moderated mediated model P Verma Journal of Foodservice Business Research 23 (4), 285-304, 2020 | 59 | 2020 |
| The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention A Goyal, P Verma Journal of Strategic Marketing 32 (1), 65-79, 2024 | 48 | 2024 |
| Animosity leads to boycott and subsequent reluctance to buy: evidence from Sino Indian disputes P Verma Review of International Business and Strategy 32 (3), 368-386, 2022 | 31 | 2022 |
| Role of attitude as mediator of the perceived ease of use and behavioural intention relationship P Verma, N Sinha International Journal of Management Concepts and Philosophy 10 (3), 227-245, 2017 | 26 | 2017 |
| Do it yourself effect on restaurants–The pandemic effect: Driven by the fear appeal theory A Goyal, P Verma Journal of Hospitality and Tourism Management 48, 76-87, 2021 | 24 | 2021 |
| After-sales service shaping assortment satisfaction and online repatronage intention in the backdrop of social influence P Verma International Journal of Quality and Service Sciences 14 (4), 595-614, 2022 | 20 | 2022 |
| Impact of brand engagement on behavioral loyalty, brand equity and WOM through attitudinal loyalty A Goyal, P Verma Journal of International Food & Agribusiness Marketing 35 (1), 88-109, 2023 | 19 | 2023 |
| TECHNOLOGY ACCEPTANCE MODEL REVISITED FOR MOBILE BASED AGRICULTURAL EXTENSION SERVICES IN INDIA. P Verma, N Sinha Management Research & Practice 8 (4), 2016 | 18 | 2016 |
| Factors defining store atmospherics in convenience stores: An analytical study of Delhi malls in India S Prashar, P Verma, C Parsad, TS Vijay The Journal of Asian Finance, Economics and Business 2 (3), 5-15, 2015 | 18 | 2015 |
| Adoption of ict enabled agricultural extension services through perceived economic wellbeing: Ict and pewb N Sinha, P Verma International Journal of Information and Communication Technology Education …, 2020 | 17 | 2020 |
| The role of perceived economic well-being and conspicuous consumption in creating customer wealth N Sinha, P Verma International Journal of Business and Globalisation 25 (4), 519-534, 2020 | 16 | 2020 |
| Search and Compare Drives Satisfaction: Virtues of Online Ticketing for Air Travelers P Verma International Journal of Customer Relationship Marketing and Management …, 2022 | 14 | 2022 |
| The effect of price verification, product display, assortment satisfaction upon overall satisfaction, online repatronage intention, and customer loyalty P Verma, MK Pant Journal of Food Products Marketing 27 (6), 291-318, 2021 | 14 | 2021 |
| The Vitality of Price Comparison and Product Display for Assortment Satisfaction: Online Footwear Purchase P Verma International Journal of E-Business Research (IJEBR) 15 (3), 51-68, 2019 | 14 | 2019 |
| The role of favoring and inhibiting factors in developing attitude towards mobile application based agricultural extension services: A structural relationship N Sinha, P Verma International Journal of Technology and Human Interaction (IJTHI) 14 (4), 63-80, 2018 | 14 | 2018 |
| A Foodie’s Proselytization mediates Lifestyle and Affective Commitment: An application of Affect Heuristics in the hospitality sector P Verma International Journal of Hospitality & Tourism Administration 25 (5), 875-895, 2024 | 13 | 2024 |
| Moderating effect of color on store atmospherics predictors P Verma, S Prashar Asian Journal of Business Environment 7 (1), 13-23, 2017 | 8 | 2017 |
| Assortment satisfaction: The tale of online footwear sales P Verma, AK Sharma Technology in society 54, 57-65, 2018 | 7 | 2018 |
NEENA SINHAGGS IP University New DelhiVerified email at ipu.ac.in