| Instagram influencers: The role of opinion leadership in consumers’ purchase behavior F Fakhreddin, P Foroudi Journal of promotion management 28 (6), 795-825, 2022 | 97 | 2022 |
| The bidirectional complementarity between market orientation and launch proficiency affecting new product performance F Fakhreddin, P Foroudi, M Rasouli Ghahroudi Journal of Product & Brand Management, 2021 | 27 | 2021 |
| The impact of market orientation on new product performance through product launch quality: A resource-based view F Fakhreddin, P Foroudi Cogent Business & Management 9 (1), 2108220, 2022 | 26 | 2022 |
| Influence of emotions on purchase loyalty among child consumers: the moderating role of family communication patterns M Khademi Gerashi, F Fakhreddin Journal of Marketing Analytics, 2021 | 13 | 2021 |
| Partial least squares structural equation modelling: A nontechnical and practical guide F Fakhreddin Researching and Analysing Business, 295-317, 2023 | 4 | 2023 |
| Let Me Engage You: Peer engagement behaviour on peer-to-peer platforms R Marvi, P Foroudi, F Fakhreddin International Journal of Hospitality Management 115, 103600, 2023 | 4 | 2023 |
| How digital technology adoption results in improved innovation and firm performance outcomes F Fakhreddin Business Digitalization, 63-75, 2023 | 3 | 2023 |
| The importance of social media opinion leadership in corporate branding and influencing consumers' behavioral intentions F Fakhreddin The Emerald Handbook of Multi-Stakeholder Communication: Emerging Issues for …, 2022 | 2 | 2022 |
| Investigating the Characteristics of Brands Influencing the Generation of Electronic Word-of-Mouth A Ghorbani, F Fakhreddin Quarterly Journal of Brand Management 6 (4), 212-249, 2020 | 2 | 2020 |
| Addressing endogeneity in survey research: Application of two-stage least squares (2SLS) regression analysis F Fakhreddin Researching and Analysing Business, 318-332, 2023 | 1 | 2023 |
| Nonresponse bias and common method bias in survey research F Fakhreddin Researching and Analysing Business, 275-282, 2023 | 1 | 2023 |
| What Makes a Social Media User an Opinion Leader? Source Characteristics and Consumers’ Behavioral Intentions F Fakhreddin Journal of Promotion Management 31 (1), 1-38, 2025 | | 2025 |
| The influence of key account management on competitive advantage and firm performance: A dynamic capability approach F Fakhreddin, P Foroudi, K Kooli Industrial Marketing Management 124, 266-286, 2025 | | 2025 |
| Examination of the Associations among Intellectual Capital and Innovation Performance: The Mediating Roles of Digital and Agile Reconfiguration Capabilities F Fakhreddin, MM Parhizgar, M Mashayekh, A Shahnazari Management Research in Iran 27 (2), 26-45, 2023 | | 2023 |
| An investigation of dynamic capabilities impacting medical equipment innovation performance MM Parhizgar, F Fakhreddin, M Mashayekh, A Shahnazari Journal of Strategic Management Studies 14 (54), 153-171, 2023 | | 2023 |
| What we Buy and How We Feel: The Impacts of Consumers’ Purchases on Their Happiness F Fakhreddin Understanding Emotions, 139-158, 2021 | | 2021 |
| How brand attitude and electronic word-of-mouth affect customers’ willingness to pay in the Iranian banking industry MH Hoseini, F Fakhreddin, H Amiri 6th International Conference of Modern Research in Management, Economics and …, 2020 | | 2020 |
Pantea ForoudiAssociate Professor in MarketingVerified email at brunel.ac.uk
