| Digital marketing: A framework, review and research agenda PK Kannan, HA Li International Journal of Research in Marketing 34 (1), 22-45, 2017 | 2635 | 2017 |
| Attributing conversions in a multichannel online marketing environment: An empirical model and a field experiment HA Li, PK Kannan Journal of Marketing Research 51 (1), 40-56, 2014 | 642 | 2014 |
| Optimal design of free samples for digital products and services H Li, S Jain, PK Kannan Journal of Marketing Research 56 (3), 419-438, 2019 | 114 | 2019 |
| Attribution strategies and return on keyword investment in paid search advertising H Li, PK Kannan, S Viswanathan, A Pani Marketing Science 35 (6), 831-848, 2016 | 93 | 2016 |
| Charting the path to purchase using topic models H Li, L Ma Journal of Marketing Research 57 (6), 1019-1036, 2020 | 39 | 2020 |
| Industry 4.0 technologies: Empirical impacts and decision framework C Bai, HA Li, Y Xiao Production and Operations Management, 2023 | 32 | 2023 |
| Converting free users to paid subscribers in the SaaS context–the impact of marketing touchpoints, message content, and usage HA Li Production and Operations Management 31 (5), 2185-2203, 2022 | 17 | 2022 |
| Nodule detection with eye movements M Wedel, J Yan, EL Siegel, H Li Journal of Behavioral Decision Making 29 (2-3), 254-270, 2016 | 11* | 2016 |
| Selecting and Optimizing the Freemium Sales Model PK Kannan, X Gu, HA Li Impact at JMR, https://www.ama.org/marketing-news/selec, 2023 | 7* | 2023 |
| Impact of conflict delisting and relisting on remaining products in retail stores: Sales gains across products categories and spillovers to nearby stores HA Li, X Wan Production and Operations Management 32 (7), 2264-2282, 2023 | 6 | 2023 |
| Multitouch Attribution in the Customer Purchase Journey HAL PK Kannan Impact at JMR, https://www.ama.org/multitouch-attributi, 2021 | 3 | 2021 |
| Using Text Analysis in Parallel Mediation Analysis J Zhang, HA Li, GM Allenby Marketing Science 43 (5), 953-970, 2024 | 1 | 2024 |
| Unraveling Consumer Purchase Journey Using Neural Network Models V Churchill, HA Li, D Xiu Journal of Machine Learning for Modeling and Computing 5 (1), 2024 | 1 | 2024 |
| Attribution modeling and marketing resource allocation in an online environment H Li | 1 | 2014 |
| Influencer marketing unlocked: Understanding the value chains driving the creator economy B Libai, AB Rosario, M Beichert, B Donkers, M Haenlein, R Hofstetter, ... Journal of the Academy of Marketing Science, 1-25, 2025 | | 2025 |
| A market-oriented perspective on digital transformation PK Kannan, HA Li A Research Agenda for Digital Transformation, 69-90, 2024 | | 2024 |
| Gaining from Losing a Competition in Product Variety X Wan, HA Li Production and Operations Management 33 (2), 577-594, 2024 | | 2024 |
P.K. KannanProfessor of Marketing, University of MarylandVerified email at umd.edu