| Choosing a fit technology: Understanding mindfulness in technology adoption and continuance H Sun, Y Fang, HM Zou Journal of the Association for Information Systems 17 (6), 377-412, 2016 | 176 | 2016 |
| Understanding post-Adoption regret from the perspectives of herding and mindfulness HM Zou, H Sun, Y Fang International Conference on Information Systems (ICIS) 2015 Proceedings, 2015 | 14 | 2015 |
| Satisfaction to Stay, Regret to Switch: Understanding Post-Adoption Regret in Choosing Competing Technologies When Herding HM Zou, H Sun, Y Fang Information Systems Research, 2022 | 12 | 2022 |
| Investigating the Nonlinear and Conditional Effects of Trust on Effective Customer Retention--The Role of Institutional Contexts H Zou, I Qureshi, Y Fang, H Sun, KH Lim, E Ramsey, P McCole Australasian Conference on Information Systems (ACIS) 2016 Proceedings, 2016 | 6* | 2016 |
| Investigating the Nonlinear and Conditional Effects of Trust–The New Role of Institutional Contexts in Online Repurchase HM Zou, I Qureshi, Y Fang, H Sun, KH Lim, E Ramsey, P McCole Information Systems Journal, 2022 | 5 | 2022 |
| From Usage to Contribution: A Synthesized Typology of Technology Extra-Role Behavior HM Zou, Y Fang, H Sun, KH Lim International Conference on Information Systems (ICIS) 2018 Proceedings, 2018 | 5 | 2018 |
| Engaging in Technology Extra-Role Behavior in a Human-IT Relationship: A Psychological Ownership Perspective HM Zou, Y Fang, H Sun, KH Lim International Conference on Information Systems (ICIS) 2017 Proceedings, 2017 | 5 | 2017 |
| What Can I Do for You?—A Synthesized Comprehensive Typology of Users’ Technology Extra-Role Behavior (TERB) HM ZOU, Y FANG, H Sun, KH LIM JAIS Theory Development Workshop 2016, 2016 | | 2016 |
| How Users Engage in Technology Extra-Role Behavior in a Relationship with an IT—A Psychological Ownership Perspective HM Zou, Y Fang, H Sun, KH Lim DIGIT 2016 Proceedings, 2016 | | 2016 |
| Investigating the Nonlinear Effects of Trust on Online Repurchase Intention--The Role of E-Commerce Institutional Contexts HM Zou, I Qureshi, Y Fang, KH Lim, E Ramsey, P McCole DIGIT 2014 Proceedings, 2014 | | 2014 |
Yulin FangThe University of Hong KongVerified email at hku.hk