| Aesthetics and the online shopping environment: Understanding consumer responses YJ Wang, MS Minor, J Wei Journal of Retailing 87 (1), 46-58, 2011 | 538 | 2011 |
| Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task YJ Wang, MD Hernandez, MS Minor Journal of Business Research 63 (9-10), 935-942, 2010 | 330 | 2010 |
| Validity, Reliability, and Applicability of Psychophysiological Techniques in Marketing Research YJ Wang, MS Minor Psychology & Marketing 25 (2), 197-232, 2008 | 313 | 2008 |
| Relationship between total quality management (TQM) and continuous improvement of international project management (CIIPM) JY Jung, YJ Wang Technovation 26 (5-6), 716-722, 2006 | 291 | 2006 |
| Competitive strategy, TQM practice, and continuous improvement of international project management: a contingency study JY Jung, YJ Wang, S Wu International Journal of Quality & Reliability Management 26 (2), 164-183, 2009 | 153 | 2009 |
| An investigation of Chinese consumers' outshopping motives from a culture perspective: Implications for retail and distribution YJ Wang, SK Doss, C Guo, W Li International Journal of Retail & Distribution Management 38 (6), 423-442, 2010 | 112 | 2010 |
| How Manufacturer Market Orientation Influences B2B Customer Satisfaction and Retention: Empirical Investigation of the Three Market Orientation Components C Guo, YJ Wang Journal of Business and Industrial Marketing 30 (2), 182-193, 2015 | 100 | 2015 |
| When a brand caught fire: the role of brand equity in product-harm crisis B Rea, Y Wang, J Stoner Journal of Product & Brand Management 23 (7), 532-542, 2014 | 80 | 2014 |
| Business-to-business referral as digital coopetition strategy Y Zhu, VL Wang, YJ Wang, J Nastos European Journal of Marketing 54 (6), 1181-1203, 2020 | 71 | 2020 |
| Superstitious beliefs in consumer evaluation of brand logos: Implications for corporate branding strategy YJ Wang, MD Hernandez, MS Minor, J Wei European Journal of Marketing 46 (5), 712-732, 2012 | 71 | 2012 |
| Building industrial brand equity on resource advantage YJ Wang, N Capon, VL Wang, C Guo Industrial Marketing Management 72, 4-16, 2018 | 65 | 2018 |
| IN SEARCH OF AESTHETICS IN CONSUMER MARKETING: AN EXAMINATION OF AESTHETIC STIMULI FROM THE PHILOSOPHY OF ART AND THE PSYCHOLOGY OF ART. YJ Wang, KW Cruthirds, CN Axinn, C Guo Academy of Marketing Studies Journal 17 (2), 37-55, 2013 | 57 | 2013 |
| BEAUTIFUL BEYOND USEFUL? THE ROLE OF WEB AESTHETICS. YJ Wang, S Hong, H Lou Journal of Computer Information Systems 50 (3), 121-129, 2010 | 56 | 2010 |
| An exploratory study of motives for Mexican nationals to shop in the US: More than meets the eye C Guo, AZ Vasquez-Parraga, Y Wang Journal of Retailing and Consumer Services 13 (5), 351-362, 2006 | 56 | 2006 |
| Competing in an emerging market: antecedents and consequences of market orientation and the role of environmental factors C Guo, S Kulviwat, J Zhu, YJ Wang Journal of Strategic Marketing 27 (3), 248-267, 2019 | 55 | 2019 |
| The effective product placement: Finding appropriate methods and contexts for higher brand salience S Hong, YJ Wang, G De Los Santos Journal of Promotion Management 14 (1-2), 103-120, 2008 | 55 | 2008 |
| The formation and evolution of non-equity strategic alliances in China Y Wang, S Nicholas Asia Pacific Journal of Management 24, 131-150, 2007 | 53 | 2007 |
| Job flexibility and job satisfaction among Mexican professionals: a socio-cultural explanation MA Baeza, JA Gonzalez, Y Wang Employee Relations 40 (5), 921-942, 2018 | 51 | 2018 |
| My identity is my membership: A longitudinal explanation of online brand community members’ behavioral characteristics YJ Wang, OJ Butt, J Wei Journal of Brand Management 19, 45-56, 2011 | 49 | 2011 |
| Taxonomy development and assessment of global information technology outsourcing decisions KS Koong, LC Liu, YJ Wang Industrial Management & Data Systems 107 (3), 397-414, 2007 | 49 | 2007 |
Chiquan GuoThe University of Texas Rio Grande ValleyVerified email at utrgv.edu