| The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference M Tingchi Liu, I Anthony Wong, G Shi, R Chu, J L. Brock Journal of Services Marketing 28 (3), 181-194, 2014 | 458 | 2014 |
| Applying consumer-based brand equity in luxury hotel branding MT Liu, IKA Wong, TH Tseng, AWY Chang, I Phau Journal of business research 81, 192-202, 2017 | 445 | 2017 |
| Linking AI quality performance and customer engagement: The moderating effect of AI preference C Prentice, S Weaven, IKA Wong International Journal of Hospitality Management 90, 102629, 2020 | 257 | 2020 |
| A systematic approach to scale development in tourist shopping satisfaction: Linking destination attributes and shopping experience IKA Wong, YKP Wan Journal of Travel Research 52 (1), 29-41, 2013 | 251 | 2013 |
| Food-related personality traits and the moderating role of novelty-seeking in food satisfaction and travel outcomes M Ji, IKA Wong, A Eves, C Scarles Tourism Management 57, 387-396, 2016 | 248 | 2016 |
| Student career prospect and industry commitment: The roles of industry attitude, perceived social status, and salary expectations YKP Wan, IKA Wong, WH Kong Tourism Management 40, 1-14, 2014 | 230 | 2014 |
| Exploring customer equity and the role of service experience in the casino service encounter IKA Wong International journal of hospitality management 32, 91-101, 2013 | 195 | 2013 |
| Understanding the mediated moderating role of customer expectations in the customer satisfaction model: The case of casinos IKA Wong, LDAN Dioko Tourism Management 36, 188-199, 2013 | 187 | 2013 |
| Do perceived CSR initiatives enhance customer preference and loyalty in casinos? M Tingchi Liu, I Anthony Wong, C Rongwei, TH Tseng International Journal of Contemporary Hospitality Management 26 (7), 1024-1045, 2014 | 175 | 2014 |
| Exploring the direct and indirect effects of CSR on organizational commitment: The mediating role of corporate culture IK Anthony Wong, J Hong Gao International Journal of Contemporary Hospitality Management 26 (4), 500-525, 2014 | 173 | 2014 |
| How to attract and retain Generation Y employees? An exploration of career choice and the meaning of work IA Wong, YKP Wan, JH Gao Tourism Management Perspectives 23, 140-150, 2017 | 168 | 2017 |
| Ambassadors of knowledge sharing: Co-produced travel information through tourist-local social media exchange D Edwards, M Cheng, IA Wong, J Zhang, Q Wu International Journal of Contemporary Hospitality Management 29 (2), 690-708, 2017 | 167 | 2017 |
| Does mindfulness reduce emotional exhaustion? A multilevel analysis of emotional labor among casino employees JJ Li, IKA Wong, WG Kim International Journal of Hospitality Management 64, 21-30, 2017 | 165 | 2017 |
| Beyond hardcore gambling: Understanding why mainland Chinese visit casinos in Macau IA Wong, MS Rosenbaum Journal of Hospitality & Tourism Research 36 (1), 32-51, 2012 | 149 | 2012 |
| Co-creation and co-destruction of service quality through customer-to-customer interactions: Why prior experience matters JG Luo, IKA Wong, B King, MT Liu, GQ Huang International Journal of Contemporary Hospitality Management 31 (3), 1309-1329, 2019 | 148 | 2019 |
| If you install it, will they use it? Understanding why hospitality customers take “technological pauses” from self-service technology MS Rosenbaum, IKA Wong Journal of Business Research 68 (9), 1862-1868, 2015 | 142 | 2015 |
| Effects of psychological contract breach on attitudes and performance: The moderating role of competitive climate JJ Li, IKA Wong, WG Kim International Journal of Hospitality Management 55, 1-10, 2016 | 140 | 2016 |
| The social crisis aftermath: tourist well-being during the COVID-19 outbreak FX Yang, IKA Wong Journal of Sustainable Tourism 29 (6), 859-878, 2020 | 136 | 2020 |
| Green events, value perceptions, and the role of consumer involvement in festival design and performance IKA Wong, YKP Wan, S Qi Journal of Sustainable Tourism 23 (2), 294-315, 2015 | 133 | 2015 |
| Autonomous travel decision-making: An early glimpse into ChatGPT and generative AI IKA Wong, QL Lian, D Sun Journal of Hospitality and Tourism Management 56, 253-263, 2023 | 131 | 2023 |
Mark S. RosenbaumThe CitadelVerified email at citadel.edu