| Marketing models GL Lilien, P Kotler, KS Moorthy Prentice Hall, 1995 | 1868 | 1995 |
| Market-Fondements et méthodes des recherches en marketing Y Evrard, B Pras, E Roux, P Desmet, AM Dussaix, GL Lilien HAL Post-Print, 2009 | 1795 | 2009 |
| A multi-stage model of word-of-mouth influence through viral marketing A De Bruyn, GL Lilien International journal of research in marketing 25 (3), 151-163, 2008 | 1728 | 2008 |
| Performance assessment of the lead user idea-generation process for new product development GL Lilien, PD Morrison, K Searls, M Sonnack, E Hippel Management science 48 (8), 1042-1059, 2002 | 1577 | 2002 |
| Technological opportunism and radical technology adoption: An application to e-business R Srinivasan, GL Lilien, A Rangaswamy Journal of marketing 66 (3), 47-60, 2002 | 1016 | 2002 |
| Medical Innovation Revisited: Social Contagion versus Marketing Effort C Van den Bulte, GL Lilien American journal of sociology 106 (5), 1409-1435, 2001 | 935 | 2001 |
| Marketing engineering: computer-assisted marketing analysis and planning GL Lilien, A Rangaswamy DecisionPro, 2004 | 743 | 2004 |
| Location, location, location: How network embeddedness affects project success in open source systems R Grewal, GL Lilien, G Mallapragada Management science 52 (7), 1043-1056, 2006 | 740 | 2006 |
| The timing of competitive market entry: An exploratory study of new industrial products GL Lilien, E Yoon Management science 36 (5), 568-585, 1990 | 713 | 1990 |
| The B2B knowledge gap GL Lilien International journal of research in marketing 33 (3), 543-556, 2016 | 561 | 2016 |
| Turning adversity into advantage: does proactive marketing during a recession pay off? R Srinivasan, A Rangaswamy, GL Lilien International journal of research in marketing 22 (2), 109-125, 2005 | 461 | 2005 |
| Informants in organizational marketing research: Why use multiple informants and how to aggregate responses GH Van Bruggen, GL Lilien, M Kacker Journal of marketing research 39 (4), 469-478, 2002 | 442 | 2002 |
| First in, first out? The effects of network externalities on pioneer survival R Srinivasan, GL Lilien, A Rangaswamy Journal of Marketing 68 (1), 41-58, 2004 | 353 | 2004 |
| A three-stage model of industrial trade show performance S Gopalakrishna, GL Lilien Marketing science 14 (1), 22-42, 1995 | 344 | 1995 |
| Assessing Response to Industrial Marketing Strategy: An operational structure for use in making decisions on product design and communication programs. JM Choffray, GL Lilien Journal of Marketing 42 (2), 20-31, 1978 | 335 | 1978 |
| New industrial product performance: The effects of market characteristics and strategy E Yoon, GL Lilien Journal of Product Innovation Management 2 (3), 134-144, 1985 | 334 | 1985 |
| Marketing-production joint decision-making J Eliashberg, R Steinberg Handbooks in operations research and management science 5, 827-880, 1993 | 333 | 1993 |
| Bayesian estimation and control of detailing effort in a repeat purchase diffusion environment GL Lilien, AG Rao, S Kalish Management science 27 (5), 493-506, 1981 | 327 | 1981 |
| Should firms spend more on research and development and advertising during recessions? R Srinivasan, GL Lilien, S Sridhar Journal of Marketing 75 (3), 49-65, 2011 | 325 | 2011 |
| Performance implications of deploying marketing analytics F Germann, GL Lilien, A Rangaswamy International Journal of Research in Marketing 30 (2), 114-128, 2013 | 319 | 2013 |