| What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions PJ Woodroof, K Howie, H Syrdal, R VanMeter Journal of Product & Brand Management, 2020 | 139 | 2020 |
| The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars PJ Woodroof, GD Deitz, KM Howie, RD Evans Journal of the Academy of Marketing Science 47, 899-918, 2019 | 89 | 2019 |
| The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing S Myers, S Sen, H Syrdal, P Woodroof Journal of Marketing Theory and Practice, 2022 | 55 | 2022 |
| Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior HA Syrdal, S Myers, S Sen, PJ Woodroof, WC McDowell Journal of Business Research 163, 113875, 2023 | 47 | 2023 |
| Processing Contradictory CSR Information: The Influence of Primacy and Recency Effects on the Consumer-Firm Relationship MC Peasley, PJ Woodroof, JT Coleman Journal of Business Ethics, 2020 | 43 | 2020 |
| Nonprofit quality: What is it and why should nonprofits care? PJ Woodroof, KM Howie, MC Peasley International Journal of Nonprofit and Voluntary Sector Marketing, 2020 | 17 | 2020 |
| The pedagogy of vulnerability and marketing education: Cultivating self-expansion in a time of separation HA Syrdal, BA Vander Schee, RA VanMeter, PJ Woodroof Journal of Marketing Education 45 (1), 91-100, 2023 | 11 | 2023 |
| Classroom ready teaching moments DJ Whalen, KK Coker Marketing Education Review 27 (2), 119-123, 2017 | 10 | 2017 |
| The truth about transparency and authenticity on social media: how brands communicate and how customers respond: an abstract K Coker, K Howie, H Syrdal, R Vanmeter, P Woodroof Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 5 | 2018 |
| Going the extra mile: teaching innovations during Covid times P Gala, P Woodroof, C Drehmer Marketing Education Review 32 (2), 181-184, 2022 | 4 | 2022 |
| Teaching moments: Rapidly diffusing pedagogical advances KK Coker, DJ Whalen Marketing Education Review 28 (3), 155-158, 2018 | 4 | 2018 |
| Shining in the classroom with teaching moments KK Coker, DJ Whalen Marketing Education Review 29 (2), 147-152, 2019 | 3 | 2019 |
| Examining Sales Promotion Theory in a Cause-Related Marketing Setting: An Abstract K Howie, P Woodroof Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 3 | 2019 |
| EXPRESS: Signals for Success: the Intersection of Influencer Linguistic Personality, Content, and Follower Size S Myers, S Sen, HA Syrdal, PJ Woodroof, MR Stafford Journal of Interactive Marketing, 10949968251317204, 2025 | | 2025 |
| Managing Conflicting Stakeholder Interests: A Co-Branding Perspective for How Managers Can Mitigate Negative Shareholder Responses to Cause-Related Marketing MC Peasley, PJ Woodroof Journal of Nonprofit & Public Sector Marketing, 1-27, 2024 | | 2024 |
| IT’S TIME: ESTABLISHING AN AUTHENTIC MARKETING PEDAGOGICAL DISPOSITION BA Vander Schee, RA VanMeter, PJ Woodroof, HA Syrdal Journal for Advancement of Marketing Education 31 (2), 16, 2023 | | 2023 |
| Spending All Your Money on Me: Influencer Marketing’s Impact on Engagement RA VanMeter, MC Peasley, PJ Woodroof | | 2022 |
| Examining Primacy and Recency Effects in Hypocritical CSR News: An Abstract M Peasley, P Woodroof, JT Coleman Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
| Cause-related marketing and shareholder value: An event study analysis P Woodroof, G Deitz, K Howie Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | | 2017 |
| Special Sessions Description: Advancing the Cause of Cause-Related Marketing J Coleman, K Howie, P Woodroof, R VanMeter Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | | 2016 |
Holly A. Syrdal, Ph.D.Associate Professor of Marketing, Texas State UniversityVerified email at txstate.edu