| Organizational performance and digitalization in industry 4.0 D Tohanean, T Sorin-George, I Dumitru Journal of Emerging Trends in Marketing and Management 1 (1), 282-288, 2018 | 51 | 2018 |
| Marketing strategic: o abordare în perspectiva globalizarii I Dumitru Uranus, 2004 | 46 | 2004 |
| Integrating the principles of green marketing by using big data. Good practices M Andronie, DA Gârdan, I Dumitru, IP Gârdan, IE Andronie, C Uță Amfiteatru Economic 21 (50), 258-269, 2019 | 45 | 2019 |
| Marketing international teorie si practica NA Pop, DC Dabija, I Dumitru, C Pelau, EC Petrescu Editura Uranus, Bucuresti, 2011 | 44* | 2011 |
| Marketing internaţional NA Pop, I Dumitru Uranus, 2001 | 28 | 2001 |
| Marketing communication as a vector of the Romanian small businesses sustainable development IC Popescu, I Dumitru, C Vegheş, C Kailani Amfiteatru Economic 15 (7), 671-686, 2013 | 25 | 2013 |
| The development of a methodological framework of market orientation implementation: a value chain perspective A Pandelica, I Pandelica, I Dumitru Journal of American Academy of Business, Cambridge 14 (2), 285-292, 2009 | 20 | 2009 |
| PARTICULARITIES OF THE COMPETITIVE ENVIRONMENT IN THE BUSINESS TO BUSINESS FIELD. ŞC Căescu, I Dumitru Management & Marketing 6 (2), 2011 | 19 | 2011 |
| User-generated multimedia content impact on the destination choice: five dimensions of consumer experience IP Gardan, A Mauri, I Dumitru, DA Gardan, SȘ Maican, D Moise Electronics 11 (16), 2570, 2022 | 18 | 2022 |
| What is Market Orientation and How Did It Evolve During the Time? What do the Empiric Findings Show IP Ionel Dumitru, Amalia Pandelica | 17* | 2009 |
| Touristic SME’s competitiveness in the light of present challenges—a qualitative approach DA Gârdan, I Dumitru, IP Gârdan, CA Paștiu Sustainability 12 (21), 9191, 2020 | 16 | 2020 |
| The value of art in persuasive marketing communication and its sustainable effect on the country of origin A Madan, LD Rosca, I Dumitru, A Canda Sustainability 14 (3), 1228, 2022 | 12 | 2022 |
| Rurbanization—Making the City Greener: Young Citizen Implication and Future Actions A Orîndaru, M Constantinescu, CE Țuclea, ȘC Căescu, MS Florescu, ... Sustainability 12 (17), 7175, 2020 | 10 | 2020 |
| Sport events customers’ behavior in the light of hedonic consumption DA Gârdan, IP Gârdan, M Andronie, I Dumitru International Journal of Marketing Studies 12 (3), 26-40, 2020 | 10 | 2020 |
| Assuming Social Responsibility by Companies through the Exchanges They Perform: A Stakeholders Approach S Boboc, I Dumitru, A Stancu Transformations in Business & Economics 8 (3), 77-92, 2009 | 10 | 2009 |
| Romanian food waste analysis I Dumitru, AG Burghiu New Trends in Sustainable Business and Consumption; Editura ASE: Bucharest …, 2019 | 9 | 2019 |
| Entrereneurial Clusters in European Union. A Macroeconomic Comparative Analysis D Ioniţă, I Dumitru, M Constantinescu, Ş Căescu Amfiteatru Economic Journal 17 (38), 93-106, 2015 | 7 | 2015 |
| ETHICAL AND LEGAL ASPECTS OF MARKETING ACTIVITY IN THE FIELD OF DENTAL HEALTHCARE SERVICES. IP Geangu, I Dumitru, D Gardan Contemporary Readings in Law & Social Justice 5 (2), 2013 | 7 | 2013 |
| Integration of circular economy principles in consumer behaviour for electrical and electronic equipment N Istudor, I Dumitru, A Filip, A Stancu, MI Roșca, A Cânda Amfiteatru Economic 25 (62), 48-62, 2023 | 6 | 2023 |
| Modelling m-commerce adoption among generation z in the pandemic context A Stancu, A Filip, I Dumitru, Ü ALNIAÇIK, F Ionescu, O Mogos, A Cânda Economic Computation and Economic Cybernetics Studies and Research 57 (1), 2023 | 4 | 2023 |
Iuliana Petronela Gârdan GeanguAssoc Professor of Marketing, Spiru Haret UniversityVerified email at spiruharet.ro