| Exploring the perception of influencers vs. traditional celebrities: are social media stars a new type of endorser? JF Gräve Proceedings of the 8th international conference on Social Media & Society, 1-5, 2017 | 245 | 2017 |
| What KPIs are key? Evaluating performance metrics for social media influencers JF Gräve Social Media+ Society 5 (3), 2056305119865475, 2019 | 209 | 2019 |
| Can’t help falling in love? How brand luxury generates positive consumer affect in social media T Mandler, M Johnen, JF Gräve Journal of Business Research 120, 330-342, 2020 | 82 | 2020 |
| # Instafame: exploring the endorsement effectiveness of influencers compared to celebrities JF Gräve, F Bartsch International Journal of Advertising 41 (4), 591-622, 2022 | 56 | 2022 |
| Implementing effective customer participation for hedonic and utilitarian services K Blinda, O Schnittka, H Sattler, JF Gräve Journal of Services Marketing 33 (3), 316-330, 2019 | 47 | 2019 |
| Good KPI, good influencer? Evaluating success metrics for social media influencers JF Gräve, A Greff Proceedings of the 9th International Conference on Social Media and Society …, 2018 | 45 | 2018 |
| Evaluating the Advertising Effectiveness Of Noncelebrity Endorsers: Advantages of Customer vs. Employee Endorsers And Mediating Factors of Their Impact JF Gräve, O Schnittka, C Haiduk Journal of Advertising Research, 2021 | 11 | 2021 |
| CAN’T HELP FALLING IN LOVE: HOW LUXURY BRANDS GENERATE CONSUMER AFFECT IN SOCIAL MEDIA JF Gräve, M Johnen, S Kaltenbach, T Mandler Global Marketing Conference, 164-168, 2018 | | 2018 |
Marius JohnenUniversity of HamburgVerified email at uni-hamburg.de