A literature review of data mining techniques for enhancing digital customer engagement M Mosa, N Agami, G Elkhayat, M Kholief International Journal of Enterprise Information Systems (IJEIS) 16 (4), 80-100, 2020 | 15 | 2020 |
A novel hybrid segmentation approach for decision support: a case study in banking M Mosa, N Agami, G Elkhayat, M Kholief The Computer Journal 66 (5), 1228-1240, 2023 | 10 | 2023 |
A Survey on Data Mining Techniques for Digital Customer Engagement GEMK Mona Mosa, Nedaa Agami Ninth International Conference on ICT in our Lives, 93-97, 2019 | 1* | 2019 |
Performance Evaluation of Clustering Techniques on a Hybrid RFM-Based Scoring Framework M Mosa, N Agami, G Elkhayat, M Kholief International Conference on Computing, Intelligence and Data Analytics, 463-478, 2022 | | 2022 |