| Relative importance of service quality dimensions: A multisectoral study SB Sachdev, HV Verma Journal of services research 4 (1), 93, 2004 | 601 | 2004 |
| CUSTOMER OUTRAGE AND DELIGHT. HV Verma Journal of Services Research 3 (1), 2003 | 182 | 2003 |
| Services marketing: Text and cases, 2/e HV Verma Pearson Education India, 2012 | 151 | 2012 |
| Social media marketing: Evolution and change S Sharma, HV Verma Social media marketing: Emerging concepts and applications, 19-36, 2018 | 146 | 2018 |
| MISSION STATEMENTS-A STUDY OF INTENT AND INFLUENCE. HV Verma Journal of Services Research 9 (2), 2009 | 127 | 2009 |
| Antecedents of customer brand advocacy: a meta-analysis of the empirical evidence R Bhati, HV Verma Journal of Research in Interactive Marketing 14 (2), 153-172, 2020 | 120 | 2020 |
| Mindfulness, mindful consumption, and life satisfaction: an experiment with higher education students S Gupta, HV Verma Journal of Applied Research in Higher Education 12 (3), 456-474, 2020 | 79 | 2020 |
| Customer expectations and service quality dimensions consistency SB Sachdev, HV Verma Journal of management research 2 (1), 43-52, 2002 | 64 | 2002 |
| Gesture recognition using kinect for sign language translation HV Verma, E Aggarwal, S Chandra 2013 IEEE Second International Conference on Image Information Processing …, 2013 | 53 | 2013 |
| Coffee and tea: Socio-cultural meaning, context and branding HV Verma Asia-Pacific Journal of Management Research and Innovation 9 (2), 157-170, 2013 | 47 | 2013 |
| Brand management: Text and cases HV Verma Excel Books India, 2006 | 47 | 2006 |
| Consumption values: scale development and validation J Sikka Kainth, HV Verma Journal of Advances in Management Research 8 (2), 285-300, 2011 | 37 | 2011 |
| Mindful consumption behaviour: Scale development and validation S Gupta, H Verma Asian Journal of Multidimensional Research (AJMR) 8 (5), 271-278, 2019 | 35 | 2019 |
| Service quality: Construct comprehension and evolution over time E Duggal, HV Verma Journal of Services Research 13 (1), 135, 2013 | 35 | 2013 |
| Services marketing R Verma Handbook of logistics and supply-chain management, 271-291, 2008 | 35 | 2008 |
| Consumer perceived value: construct apprehension and its evolution JS Kainth, HV Verma Journal of Advanced Social Research 1 (1), 20-57, 2011 | 34 | 2011 |
| How can we encourage mindful consumption? Insights from mindfulness and religious faith S Gupta, WM Lim, HV Verma, M Polonsky Journal of Consumer Marketing 40 (3), 344-358, 2023 | 29 | 2023 |
| Retail service quality in India: construct exploration and measure development HV Verma, E Duggal South Asian Journal of Global Business Research 4 (1), 129-148, 2015 | 29 | 2015 |
| Distribution of malignant neoplasms reported at different pathology centers and hospitals in Jaipur, Rajasthan RG Sharma, R Kumar, S Jain, S Jhajhria, N Gupta, SK Gupta, S Rawtani, ... Indian journal of cancer 46 (4), 323-330, 2009 | 29 | 2009 |
| Relative importance of service quality dimensions: a multisectoral study HV Verma, SB Sachdev Journal of services research 4 (1), 93-116, 2004 | 18 | 2004 |