| Do firms still need to be social? Firm generated content in social media A Poulis, I Rizomyliotis, K Konstantoulaki Information Technology & People 32 (2), 387-404, 2019 | 199 | 2019 |
| Modeling employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance A Poulis, Z Wisker Journal of Product & Brand Management 25 (5), 490-503, 2016 | 110 | 2016 |
| Influencing green purchase intention through eco labels and user-generated content A Panopoulos, A Poulis, P Theodoridis, A Kalampakas Sustainability 15 (1), 764, 2022 | 85* | 2022 |
| Emotional intelligence and sales performance. A myth or reality? ZL Wisker, A Poulis International Journal of Business and Society 16 (2), 2015 | 82 | 2015 |
| Sustaining brand loyalty: The moderating role of green consumption values I Rizomyliotis, A Poulis, K Konstantoulaki, A Giovanis Business Strategy and the Environment 30 (7), 3025-3039, 2021 | 54 | 2021 |
| Emotional intelligence–sales performance relationship: A mediating role of adaptive selling behaviour ZL Wisker, A Poulis International Journal of Management and Economics 43 (1), 32-52, 2014 | 39 | 2014 |
| Applying fcm to predict the behaviour of loyal customers in the mobile telecommunications industry I Rizomyliotis, A Poulis, G Apostolos, K Konstantoulaki, I Kostopoulos Journal of Strategic Marketing 28 (1), 1-15, 2020 | 28 | 2020 |
| Antecedents and consequents of brand managers’ role A Poulis, G Panigyrakis, A Panos Panopoulos Marketing Intelligence & Planning 31 (6), 654-673, 2013 | 24 | 2013 |
| RU# SoLoMo ready?: Consumers and brands in the digital era S Papakonstantinidis, A Poulis, P Theodoridis Business Expert Press, 2016 | 21 | 2016 |
| Revisiting innovation adoption theory through electronic public relations A Panopoulos, P Theodoridis, A Poulis Information Technology & People 31 (1), 21-40, 2018 | 20 | 2018 |
| Men and women as public relation managers in Greece and Turkey: A comparison study of background variables, job‐related factors and activities GG Panigyrakis, G Athanasios Poulis EuroMed Journal of Business 4 (3), 287-303, 2009 | 14 | 2009 |
| Reassessing the influence of mental intangibility on consumer decision-making I Rizomyliotis, K Konstantoulaki, G Kostopoulos, A Poulis International Journal of Market Research 59 (4), 409-421, 2017 | 11 | 2017 |
| Branding Muslim hijabi fashion: exploring influencer trends and impact A Poulis, F Farache, O Elbayouk, IA Nikas Corporate Communications: An International Journal, 2024 | 5 | 2024 |
| Sustainable Brand Resilience: Mitigating Panic Buying through Brand Value and Food Waste Attitudes Amid Social Media Misinformation. A Poulis, P Theodoridis, E Chatzopoulou Sustainability (2071-1050) 16 (15), 2024 | 2 | 2024 |
| Enhancing brand loyalty through LGBTQ+ influencers: a study on the impact of firm-generated content in inclusive marketing strategies E Chatzopoulou, A Poulis, A Giovanis Corporate Communications: An International Journal, 2024 | 2 | 2024 |
| Digital Branding Fever A Poulis, I Rizomyliotis, K Konstantoulaki Business Expert Press, 2017 | 1 | 2017 |
| Impact of Femvertsing on Brand Credibility, Brand Authenticity and Purchase Intention A Poulis, A Panopoulos, P Theodoridis, AK Schmitt Global Marketing Conference, 1070-1070, 2023 | | 2023 |
| Is streaming killing or saving the cinema?: An exploratory study A Poulis, D Melidoro, A Panopoulos, AI Andronikidis Omni-Channel communication: Delivering unified communications across all …, 2021 | | 2021 |
| The effect of mental intangibility on the size of the consideration set: the moderating role of knowledge. K Konstantoulaki, I Rizomyliotis, G Kostopoulos, A Poulis, M Wood 45th European Marketing Conference (EMAC), 2016 | | 2016 |
| Modeling the relationship between employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance: A comparative study between the UK … K Konstantoulaki, A Poulis, ZL Wisker, I Rizomyliotis Proceedings of the 44th European Marketing Conference (EMAC), 2015 | | 2015 |