| The relationship between CRM and customer loyalty: The moderating role of customer trust MMD Alam, RA Karim, W Habiba International Journal of Bank Marketing 39 (7), 1248-1272, 2021 | 97 | 2021 |
| How CRM components impact customer loyalty: a case from Bangladesh banking industry R Al Karim, W Habiba Journal of Management Info 7 (2), 43-61, 2020 | 23 | 2020 |
| An assessment of the behavioural intention for using ride-sharing services: Empirical evidence from a developing country DM Ashrafi, W Habiba, I Alam Malaysian Journal of Consumer and Family Economics 24 (1), 36-62, 2020 | 19 | 2020 |
| Influence of 4P strategy on organisation’s performance: a case on Bangladesh RMG sector R Al Karim, W Habiba International Journal of Entrepreneurial Research 3 (1), 8-12, 2020 | 18 | 2020 |
| Effects of CRM components on firm’s competitive advantage: A case on Bangladesh banking industry R Al Karim, W Habiba Management Research 10 (1), 1-7, 2020 | 16 | 2020 |
| Rigidity or fluidity? Does variety-seeking vary based on perceived threat during the COVID-19 pandemic? DM Ashrafi, SMM Chowdhury, W Habiba, SH Chowdhury, MS Alam, ... Sri Lanka Journal of Social Sciences 46 (02), 2024 | | 2024 |