| Food souvenirs: buying behaviour of tourists in Norway T Altintzoglou, M Heide, T Borch British Food Journal 118 (1), 119-131, 2016 | 112 | 2016 |
| Explaining intention to consume a new fish product: A cross-generational and cross-cultural comparison SO Olsen, M Heide, DC Dopico, K Toften Food quality and preference 19 (7), 618-627, 2008 | 96 | 2008 |
| Influence of packaging attributes on consumer evaluation of fresh cod M Heide, SO Olsen Food quality and preference 60, 9-18, 2017 | 94 | 2017 |
| Evaluation of wild cod versus wild caught, farmed raised cod from Norway by Dutch consumers J Luten, A Kole, R Schelvis, M Veldman, M Heide, M Carlehög, L Akse Økonomisk Fiskeriforskning 12, 44-60, 2002 | 49 | 2002 |
| Fish quality and consumers: how do consumers’ knowledge about and involvement in fish quality define factors that influence fish buying behavior? T Altintzoglou, M Heide Journal of Aquatic Food Product Technology 25 (6), 885-894, 2016 | 44 | 2016 |
| Traditional sushi for modern consumers: a comparison between sushi consumption behavior in Japan and Norway T Altintzoglou, M Heide, AH Wien, P Honkanen Journal of Food Products Marketing 22 (6), 717-732, 2016 | 43 | 2016 |
| Consumers’ evaluation and intention to buy traditional seafood: The role of vintage, uniqueness, nostalgia and involvement in luxury SO Olsen, K Skallerud, M Heide Appetite 157, 104994, 2021 | 40 | 2021 |
| Development of cod farming in Norway: Past and current biological and market status and future prospects and directions V Puvanendran, A Mortensen, LH Johansen, A Kettunen, ØJ Hansen, ... Reviews in Aquaculture 14 (1), 308-342, 2022 | 39 | 2022 |
| Providing a food choice option increases children’s liking of fish as part of a meal T Altintzoglou, AV Skuland, M Carlehög, I Sone, M Heide, P Honkanen Food Quality and Preference 39, 117-123, 2015 | 34 | 2015 |
| The influence of labelling on consumers' evaluations of fresh and thawed cod fillets in England T Altintzoglou, B Helen Nøstvold, M Carlehög, M Heide, J Østli, ... British Food Journal 114 (11), 1558-1570, 2012 | 29 | 2012 |
| Temperature fluctuations in processing and distribution: Effect on the shelf life of fresh cod fillets (Gadus morhua L.) G Lorentzen, TN Ageeva, M Heide, M Esaiassen Food Control 112, 107102, 2020 | 26 | 2020 |
| The use of food quality and prestige-based benefits for consumer segmentation M Heide, SO Olsen British Food Journal 120 (10), 2349-2363, 2018 | 25 | 2018 |
| Co-production and time use. Influence on product evaluation M Heide, SO Olsen Appetite 56 (1), 135-142, 2011 | 20 | 2011 |
| Fangstbasert akvakultur–status, barrierer og potensial B Dreyer, M Heide, BH Nøstvold, KØ Midling, L Akse Nofima rapportserie, 2006 | 17 | 2006 |
| French consumer profiles' reactions to information on cod fillet products T Altintzoglou, M Heide, M Carlehög British Food Journal 116 (3), 374-389, 2014 | 16 | 2014 |
| Variabel kvalitet i verdikjeden. Hvordan påvirker kvalitet lønnsomhet? M Heide, E Henriksen | 10 | 2013 |
| Kunnskaps-og erfaringsgrunnlag for torskeoppdrett E Henriksen, M Heide, ØJ Hansen, A Mortensen Nofima rapportserie, 2018 | 9 | 2018 |
| Market situation of Norwegian bacalao on the Mediterranean Spanish coast L Gallart Jornet, M Heide, J Ostli Okonomisk Fiskeriforskning 15, 51-55, 2005 | 9 | 2005 |
| The influence of test situation and satisfaction with preparation on evaluation and intention to consume a new seafood product M Heide, S Ottar Olsen, D Calvo Dopico British Food Journal 112 (7), 763-774, 2010 | 8 | 2010 |
| Markedsendringer i britiske supermarkedkjeder–tint blir ferskt FA Egeness, J Østli, BI Bendiksen, BH Nøstvold, M Heide Nofima rapportserie, 2010 | 8 | 2010 |
