| Marketing in hypermedia computer-mediated environments: Conceptual foundations DL Hoffman, TP Novak Journal of marketing 60 (3), 50-68, 1996 | 10636 | 1996 |
| Measuring the customer experience in online environments: A structural modeling approach TP Novak, DL Hoffman, YF Yung Marketing science 19 (1), 22-42, 2000 | 5401 | 2000 |
| Building consumer trust online DL Hoffman, TP Novak, M Peralta Communications of the ACM 42 (4), 80-85, 1999 | 4007 | 1999 |
| Business scenarios for the Web: Opportunities and challenges DL Hoffman, TP Novak, P CHATTERJEE Journal of Computer-Mediated Communication 1 (3), 1995 | 1652* | 1995 |
| «A New Marketing Paradigm for Electronic Commerce» TP Novak, DL Hoffman The Information Society, Special Issue on Electronic Commerce, 43-54, 1996 | 1368* | 1996 |
| Flow online: lessons learned and future prospects DL Hoffman, TP Novak Journal of interactive marketing 23 (1), 23-34, 2009 | 1333 | 2009 |
| Bridging the racial divide on the Internet DL Hoffman, TP Novak Science 280 (5362), 390-391, 1998 | 1258* | 1998 |
| The influence of goal‐directed and experiential activities on online flow experiences TP Novak, DL Hoffman, A Duhachek Journal of consumer psychology 13 (1-2), 3-16, 2003 | 1171 | 2003 |
| Consumer power: Evolution in the digital age LI Labrecque, J Vor Dem Esche, C Mathwick, TP Novak, CF Hofacker Journal of interactive marketing 27 (4), 257-269, 2013 | 1070 | 2013 |
| Value-system segmentation: Exploring the meaning of LOV WA Kamakura, TP Novak Journal of consumer research 19 (1), 119-132, 1992 | 863 | 1992 |
| Consumer and object experience in the internet of things: An assemblage theory approach DL Hoffman, TP Novak Journal of Consumer Research 44 (6), 1178-1204, 2018 | 833 | 2018 |
| Modeling the clickstream: Implications for web-based advertising efforts P Chatterjee, DL Hoffman, TP Novak Marketing Science 22 (4), 520-541, 2003 | 743 | 2003 |
| How to Acquire Customers on the Web DL Hoffman, TP Novak Harvard Business Review 78 (3), 179-188, 2000 | 677 | 2000 |
| Modeling the structure of the flow experience among web users DL Hoffman, TP Novak, YF Yung Project 2000 working paper, 2000 | 609* | 2000 |
| Information privacy in the marketspace: Implications for the commercial uses of anonymity on the Web DL Hoffman, TP Novak, MA Peralta The Information Society 15 (2), 129-139, 1999 | 577 | 1999 |
| Internet and Web use in the US DL Hoffman, WD Kalsbeek, TP Novak Communications of the ACM 39 (12), 36-46, 1996 | 506* | 1996 |
| The evolution of the digital divide: How gaps in Internet access may impact electronic commerce DL Hoffman, TP Novak, A Schlosser Journal of computer-mediated communication 5 (3), JCMC534, 2000 | 471 | 2000 |
| Has the Internet become indispensable? TP Novak, A Venkatesh Communications of the ACM 47 (7), 37-42, 2004 | 457* | 2004 |
| Combining revealed and stated preferences data M Ben-Akiva, M Bradley, T Morikawa, J Benjamin, T Novak, H Oppewal, ... Marketing Letters 5, 335-349, 1994 | 421 | 1994 |
| On comparing alternative segmentation schemes: the list of values (LOV) and values and life styles (VALS) TP Novak, B MacEvoy Journal of consumer research 17 (1), 105-109, 1990 | 371 | 1990 |
Donna HoffmanThe George Washington University School of BusinessVerified email at gwu.edu