| Digital payment system innovations: A marketing perspective on intention and actual use in the retail sector S Chaveesuk, B Khalid, W Chaiyasoonthorn Innovative Marketing 17 (3), 109, 2021 | 103 | 2021 |
| Retailers, don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intention-Privacy the Achilles heel A Gutierrez, K Punjaisri, B Desai, SFS Alwi, S O'Leary, ... Journal of Retailing and Consumer Services 72, 103272, 2023 | 66 | 2023 |
| Continuance intention to use digital payments in mitigating the spread of COVID-19 virus S Chaveesuk, B Khalid, W Chaiyasoonthorn International Journal of Data and Network Science 6 (2), 527-536, 2022 | 64 | 2022 |
| Moocs adoption in higher education: A management perspective B Khalid, S Chaveesuk, W Chaiyasoonthorn Polish Journal of Management Studies 23, 2021 | 59 | 2021 |
| Understanding stakeholders needs for using blockchain based smart contracts in construction industry of Thailand: extended TAM framework S Chaveesuk, B Khalid, W Chaiyasoonthorn 2020 13th International Conference on Human System Interaction (HSI), 137-141, 2020 | 57 | 2020 |
| Factors influencing behavioural intention to use MOOCs B Khalid, M Lis, W Chaiyasoonthorn, S Chaveesuk Engineering Management in Production and Services 13 (2), 83-95, 2021 | 55 | 2021 |
| Factors influencing store patronage: A study of modern retailers in Bangkok Thailand W Chaiyasoonthorn, W Suksa-ngiam International Journal of Trade, Economics and Finance 2 (6), 520, 2011 | 41 | 2011 |
| Success of smart cities development with community's acceptance of new technologies: Thailand perspective W Chaiyasoonthorn, B Khalid, S Chaveesuk Proceedings of the 9th International Conference on Information Communication …, 2019 | 38 | 2019 |
| Comparative analysis of variables that influence behavioral intention to use MOOCs S Chaveesuk, B Khalid, M Bsoul-Kopowska, E Rostańska, ... Plos one 17 (4), e0262037, 2022 | 37 | 2022 |
| Understanding the model of user adoption and acceptance of technology by Thai Farmers: A conceptual framework S Chaveesuk, W Chaiyasoonthorn, B Khalid Proceedings of the 2020 2nd international conference on management science …, 2020 | 37 | 2020 |
| The adoption of social media by Thai university students: Multiple group moderating effects W Suksa-Ngiam, W Chaiyasoonthorn Information Development 31 (1), 69-82, 2015 | 28 | 2015 |
| Evaluating the determinants of consumer adoption of autonomous vehicles in Thailand—An extended UTAUT model S Chaveesuk, W Chaiyasoonthorn, N Kamales, Z Dacko-Pikiewicz, ... Energies 16 (2), 855, 2023 | 23 | 2023 |
| Emergence of new business environment with big data and artificial intelligence S Chaveesuk, B Khalid, W Chaiyasoonthorn Proceedings of the 9th International Conference on Information Communication …, 2019 | 23 | 2019 |
| The acceptance model of hospital information systems in Thailand: A conceptual framework extending TAM P Sombat, W Chaiyasoonthorn, S Chaveesuk 2018 5th International Conference on Industrial Engineering and Applications …, 2018 | 21 | 2018 |
| The diffusion and adoption of electronic payment systems in Bangkok W Chaiyasoonthorn, W Suksa-Ngiam International Journal of E-Business Research (IJEBR) 15 (2), 102-115, 2019 | 17 | 2019 |
| COVID‐19 in Emerging Countries and Students’ Intention to Use Cloud Classroom: Evidence from Thailand S Chaveesuk, W Chaiyasoonthorn Education Research International 2022 (1), 6909120, 2022 | 16 | 2022 |
| Cloud computing classroom acceptance model in Thailand higher education's institutes: A conceptual framework S Chaveesuk, P Wutthirong, W Chaiyasoonthorn Proceedings of the 2018 10th International Conference on Information …, 2018 | 16 | 2018 |
| Willingness to use self-service technologies similar to Amazon go at supermarkets in Thailand S Junsawang, W Chaiyasoonthorn, S Chaveesuk Proceedings of the 2020 2nd International Conference on Management Science …, 2020 | 15 | 2020 |
| The acceptance model toward cashless society in Thailand S Chaveesuk, P Vanitchatchavan, P Wutthirong, P Nakwari, M Jaikua, ... Proceedings of the 9th International Conference on Information Communication …, 2019 | 15 | 2019 |
| Factors affecting customers using modern retail stores in Bangkok W Chaiyasoonthorn, W Suksa-ngiam Dong Lijuan (Ed.) 16, 108-112, 2011 | 11 | 2011 |