| Place branding: Glocal, virtual and physical identities, constructed, imagined and experienced R Govers, F Go Palgrave Macmillan, 2009 | 1442* | 2009 |
| Promoting tourism destination image R Govers, FM Go, K Kumar Journal of Travel Research 46 (1), 15-23, 2007 | 984 | 2007 |
| Integrated quality management for tourist destinations: a European perspective on achieving competitiveness FM Go, R Govers Tourism Management 21 (1), 79-88, 2000 | 712 | 2000 |
| Projected destination image online: Website content analysis of pictures and text R Govers, FM Go Information Technology & Tourism 7 (2), 73-89, 2005 | 502 | 2005 |
| Virtual destination image a new measurement approach R Govers, FM Go, K Kumar Annals of tourism Research 34 (4), 977-997, 2007 | 412 | 2007 |
| Deconstructing destination image in the information age R Govers, FM Go Information Technology & Tourism 6 (1), 13-29, 2003 | 262 | 2003 |
| Why place branding is not about logos and slogans R Govers Place Branding and Public Diplomacy 9 (2), 71-75, 2013 | 241 | 2013 |
| From place marketing to place branding and back R Govers Place Branding and Public Diplomacy 7 (4), 227-231, 2011 | 240 | 2011 |
| The Asian perspective: which international conference destinations in Asia are the most competitive? FM Go, R Govers Journal of Convention & Exhibition Management 1 (4), 37-50, 1999 | 199 | 1999 |
| Cultural identities constructed, imagined and experienced: a 3-gap tourism destination image model. R Govers, FM Go Tourism (Zagreb) 52 (2), 165-182, 2004 | 130 | 2004 |
| Social Media Affecting Tour Operators' Customer Loyalty A Senders, R Govers, B Neuts Journal of Travel & Tourism Marketing 30 (1-2), 41-57, 2013 | 105 | 2013 |
| Brand Dubai and its competitors in the Middle East: An image and reputation analysis R Govers Place Branding and Public Diplomacy 8 (1), 48-57, 2012 | 90 | 2012 |
| Visual landscape as a key element of place branding J de San Eugenio Vela, J Nogué, R Govers Journal of Place Management and Development 10 (1), 23-44, 2017 | 89 | 2017 |
| Delineating tourism: Defining the usual environment R Govers, E Van Hecke, P Cabus Annals of Tourism Research 35 (4), 1053-1073, 2008 | 85 | 2008 |
| International Place Branding Yearbook 2010: place branding in the new age of innovation F Go, R Govers Palgrave Macmillan, 2010 | 83 | 2010 |
| Imaginative Communities: Admired cities, regions and countries R Govers | 64 | 2018 |
| Rethinking virtual and online place branding R Govers Rethinking place branding: Comprehensive brand development for cities and …, 2014 | 64 | 2014 |
| International Place Branding Yearbook 2011: Managing Reputational Risk F Go, R Govers Palgrave MacMillan, 2011 | 58 | 2011 |
| Virtual Tourism Destination Image: Glocal identities constructed, perceived and experienced R Govers Erasmus Research Institute of Management (ERIM), 2005 | 56 | 2005 |
| International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability FM Go, R Govers Palgrave Macmillan, 2012 | 43 | 2012 |