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Iina Ikonen
Iina Ikonen
Assistant Professor of Marketing, University of Groningen
Verified email at rug.nl - Homepage
Title
Cited by
Cited by
Year
Consumer effects of front-of-package nutrition labeling: An interdisciplinary meta-analysis
I Ikonen, F Sotgiu, A Aydinli, PWJ Verlegh
Journal of the academy of marketing science 48, 360-383, 2020
4362020
Influencing Consumer Choice for Healthy Foods at the Point of Purchase: The role of marketing communication and food pricing strategies
IMH Ikonen
52021
One size does not fit all: Optimizing size-inclusive model photography mitigates fit risk in online fashion retailing
Y Zhang, I Ikonen, J Eelen, F Sotgiu
Journal of the Academy of Marketing Science, 1-30, 2024
12024
Motivating Sustainable Energy Consumption Within Organizations: The Role of Artificial Intelligence and Behavioral Insights
C Amaral, C Kolsarici, I Ikonen, N Robitaille
Southern Ontario Behavioural Decision Research Conference 2024, 2024
12024
The Bad Taste of Healthy Food Discounts
I Ikonen, A Aydinli, P Verlegh
Advances in Consumer Research 47, 652-655, 2019
12019
Size-inclusive online fashion retailing as a win-win: mitigating perceived risk through body-size similarity
Y Zhang, I Ikonen, J Eelen, F Sotgiu
EACR (Association for Consumer Research European conference), 2023
2023
Motivating Sustainable Energy Consumption Within Organizations: The Role of Analytics and Optimized Communication
C Amaral, C Kolsarici, I Ikonen, N Robitaille
2023 Marketing & Public Policy Conference Awards, 2023
2023
Body Size Similarity Between Model And Shopper: Mitigating The Risk In Online Clothes Purchasing
Y Zhang, I Ikonen, J Eelen, F Sotgiu
Academy of Marketing Science Annual Conference, 2023
2023
Category Bias and Front-of-Package Labels
I Ikonen, F Buehler
AMA MARKETING AND PUBLIC POLICY CONFERENCE, 43, 2022
2022
Body size similarity between model and shopper: mitigating the risk in online clothes purchasing
J Eelen, I Ikonen
European Marketing Academy Annual Conference 2022, 2022
2022
Adding Good or Removing Bad: Consumer Response to Nutrition Claims
I Ikonen, A Aydinli, PWJ Verlegh
European Marketing Academy Annual Conference 2022, 2022
2022
She Looks Like Me! How Body Type Similarity Influences Online Clothes Shopping
I Ikonen
Interactive Marketing Research Conference, 2020
2020
Consumer Response to Nutrition Claims: Focus on Adding Good or Removing Bad
I Ikonen, A Aydinli, P Verlegh
Advances in Consumer Research 48, 422-424, 2020
2020
What food labels can and cannot achieve: A meta-analysis of the impact of front of pack labels
I Ikonen, A Aydinli, F Sotgiu, P Verlegh
BI-JAMS Thought Leaders' Conference, 2018
2018
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