| Feature fatigue: When product capabilities become too much of a good thing DV Thompson, RW Hamilton, RT Rust Journal of marketing research 42 (4), 431-442, 2005 | 1012 | 2005 |
| The effects of scarcity on consumer decision journeys R Hamilton, D Thompson, S Bone, LN Chaplin, V Griskevicius, ... Journal of the Academy of Marketing Science 47, 532-550, 2019 | 405 | 2019 |
| Is there a substitute for direct experience? Comparing consumers' preferences after direct and indirect product experiences RW Hamilton, DV Thompson Journal of Consumer Research 34 (4), 546-555, 2007 | 343 | 2007 |
| The effects of information processing mode on consumers' responses to comparative advertising DV Thompson, RW Hamilton Journal of Consumer Research 32 (4), 530-540, 2006 | 326 | 2006 |
| Defeating feature fatigue RT Rust, DV Thompson, RW Hamilton Harvard business review 84 (2), 37-47, 2006 | 263 | 2006 |
| How financial constraints influence consumer behavior: An integrative framework RW Hamilton, C Mittal, A Shah, DV Thompson, V Griskevicius Journal of Consumer Psychology 29 (2), 285-305, 2019 | 231 | 2019 |
| Consumer journeys: Developing consumer-based strategy R Hamilton, LL Price Journal of the Academy of Marketing Science 47, 187-191, 2019 | 231 | 2019 |
| When 2+ 2 is not the same as 1+ 3: Variations in price sensitivity across components of partitioned prices RW Hamilton, J Srivastava Journal of marketing research 45 (4), 450-461, 2008 | 221 | 2008 |
| Doing well versus doing good: The differential effect of underdog positioning on moral and competent service providers A Kirmani, RW Hamilton, DV Thompson, S Lantzy Journal of Marketing 81 (1), 103-117, 2017 | 217 | 2017 |
| Achieving your goals or protecting their future? The effects of self-view on goals and choices RW Hamilton, GJ Biehal Journal of Consumer Research 32 (2), 277-283, 2005 | 216 | 2005 |
| Inhibited from bowling alone RK Ratner, RW Hamilton Journal of Consumer Research 42 (2), 266-283, 2015 | 169 | 2015 |
| When mental simulation hinders behavior: The effects of process-oriented thinking on decision difficulty and performance DV Thompson, RW Hamilton, PK Petrova Journal of Consumer Research 36 (4), 562-574, 2009 | 136 | 2009 |
| Consumer-based strategy: Using multiple methods to generate consumer insights that inform strategy R Hamilton Journal of the academy of marketing science 44, 281-285, 2016 | 119 | 2016 |
| Why do people suggest what they do not want? Using context effects to influence others' choices RW Hamilton Journal of Consumer Research 29 (4), 492-506, 2003 | 100 | 2003 |
| Scarcity and consumer decision making: Is scarcity a mindset, a threat, a reference point, or a journey? K Goldsmith, V Griskevicius, R Hamilton Journal of the Association for Consumer Research 5 (4), 358-364, 2020 | 86 | 2020 |
| Scarcity and coronavirus R Hamilton Journal of Public Policy & Marketing 40 (1), 99-100, 2021 | 80 | 2021 |
| Marketing insights from multimedia data: text, image, audio, and video R Grewal, S Gupta, R Hamilton Journal of Marketing Research 58 (6), 1025-1033, 2021 | 75 | 2021 |
| Outpacing others: When consumers value products based on relative usage frequency RW Hamilton, RK Ratner, DV Thompson Journal of Consumer Research 37 (6), 1079-1094, 2011 | 66 | 2011 |
| Choosing options for products: the effects of mixed bundling on consumers’ inferences and choices RW Hamilton, NT Koukova Journal of the Academy of Marketing Science 36, 423-433, 2008 | 62 | 2008 |
| Who's driving this conversation? Systematic biases in the content of online consumer discussions R Hamilton, A Schlosser, YJ Chen | 56 | 2014 |
Vlad GriskeviciusAssociate Dean & Professor of Marketing, Carlson School of Management University of MinnesotaVerified email at umn.edu
