| Solving the puzzle of sustainable fashion consumption: The role of consumers’ implicit attitudes and perceived warmth L Grazzini, D Acuti, G Aiello Journal of Cleaner Production 287, 125579, 2021 | 204 | 2021 |
| Loss or gain? The role of message framing in hotel guests’ recycling behaviour L Grazzini, P Rodrigo, G Aiello, G Viglia Journal of Sustainable Tourism 26 (11), 1944-1966, 2018 | 199 | 2018 |
| Customers’ willingness to disclose personal information throughout the customer purchase journey in retailing: The role of perceived warmth G Aiello, R Donvito, D Acuti, L Grazzini, V Mazzoli, V Vannucci, G Viglia Journal of Retailing 96 (4), 490-506, 2020 | 119 | 2020 |
| When empathy prevents negative reviewing behavior R Pera, G Viglia, L Grazzini, D Dalli Annals of Tourism Research 75, 265-278, 2019 | 116 | 2019 |
| Does personality congruence explain luxury brand attachment? The results of an international research study R Donvito, G Aiello, L Grazzini, B Godey, D Pederzoli, KP Wiedmann, ... Journal of Business Research 120, 462-472, 2020 | 64 | 2020 |
| Stakeholder engagement in green place branding: A focus on user‐generated content D Acuti, L Grazzini, V Mazzoli, G Aiello Corporate Social Responsibility and Environmental Management 26 (2), 492-501, 2019 | 52 | 2019 |
| An international comparison of “Made in Italy” in the fashion, furniture and food sectors: An observational research study in France, Russia and The United Kingdom G Aiello, R Donvito, L Grazzini, C Halliburton, B Wagner, J Wilson, ... Journal of Global Fashion Marketing 6 (2), 136-149, 2015 | 36 | 2015 |
| The effect of front‐of‐package nutrition labels on the choice of low sugar products C Mauri, L Grazzini, A Ulqinaku, E Poletti Psychology & Marketing 38 (8), 1323-1339, 2021 | 31 | 2021 |
| New patterns in wine consumption: the wine by the glass trend D Acuti, V Mazzoli, L Grazzini, R Rinaldi British Food Journal 122 (8), 2655-2669, 2020 | 30 | 2020 |
| Dashed expectations in service experiences. Effects of robots human-likeness on customers’ responses L Grazzini, G Viglia, D Nunan European Journal of Marketing 57 (4), 957-986, 2023 | 28 | 2023 |
| Luxury and Twitter: an issue of the right words V Mazzoli, L Grazzini, R Donvito, G Aiello Qualitative Market Research: An International Journal 22 (1), 33-49, 2019 | 28 | 2019 |
| Cakes in plastic: A study of implicit associations of compostable bio-based versus plastic food packaging N Koenig-Lewis, L Grazzini, A Palmer Resources, Conservation and Recycling 178, 105977, 2022 | 27 | 2022 |
| The relationship between the territory and fashion events: The case of Florence and Pitti Immagine fashion fairs G Aiello, R Donvito, L Grazzini, E Petrucci Journal of Global Fashion Marketing 7 (3), 150-165, 2016 | 25 | 2016 |
| Guest editorial: Favoring fieldwork makes marketing more meaningful T Otterbring, G Viglia, L Grazzini, G Das European Journal of Marketing 57 (7), 1793-1803, 2023 | 18 | 2023 |
| Standing for politics: What consequences for brands? L Grazzini, D Acuti, V Mazzoli, L Petruzzellis, D Korschun Italian Journal of Marketing 2020, 49-65, 2020 | 17 | 2020 |
| Predicting consumers’ cheating behavior. The role of mental representation of goods and psychological ownership G Viglia, V Tassiello, S Gordon‐Wilson, L Grazzini Psychology & Marketing 36 (11), 1039-1045, 2019 | 15 | 2019 |
| Social exclusion: a bibliometric analysis and future research directions in advertising Y Liu, K Bhoumik, A Ulqinaku, L Grazzini Journal of Advertising 52 (5), 756-773, 2023 | 8 | 2023 |
| Luxury SMEs networks G Aiello, R Donvito, S Ranfagni, L Grazzini Luxury Marketing: A Challenge for Theory and Practice, 319-339, 2012 | 6 | 2012 |
| Network creativi, network innovativi e territorio G Aiello, R Donvito, L Grazzini Il territorio come giacimento di vitalità per l’impresa-Conference …, 2012 | 4 | 2012 |
| Should I Stay or Should I Go? The Effect of Allied Brands Negative Publicity on Brand Managers' Decision-Making L Grazzini, V Mazzoli, L Zarantonello Industrial Marketing Management 113, 300-311, 2023 | 2 | 2023 |
Gaetano AielloUniversity of FlorenceVerified email at unifi.it