| Productive employment and decent work: The impact of AI adoption on psychological contracts, job engagement and employee trust A Braganza, W Chen, A Canhoto, S Sap Journal of Business Research, 2020 | 313 | 2020 |
| Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image M Gökerik, A Gürbüz, I Erkan, E Mogaji, S Sap Asia Pacific journal of marketing and logistics, 2018 | 177 | 2018 |
| Gigification, Job Engagement and Satisfaction: the moderating role of AI enabled system automation in operations management A Braganza, W Chen, A Canhoto, S Sap Production Planning & Control, 1-14, 2021 | 39 | 2021 |
| The effect of the COVID-19 on sharing economy: survival analysis of Airbnb listings U Turk, S Sap Business & Management Studies: An International Journal 9 (1), 215-226, 2021 | 14 | 2021 |
| Mobile word of mouth (MWOM) in messaging applications: An integrative framework of the impact of MWOM communication İ Erkan, A Elwalda, M Rahman, S Sap, S Doğan International Journal of Applied Business and Management Studies 2 (1), 55 - 67, 2017 | 10 | 2017 |
| Artificial Intelligence in advertisements: A conceptual framework based on the technology acceptance model S Serap Economics Business and Organization Research 5 (2), 161-174, 2023 | 4 | 2023 |
| Understanding the influence of entrepreneur personality on product branding, corporate brand image and SME performance S Sap Brunel University London, 2019 | 4 | 2019 |
| The impact of perceived social media interactivity on brand trust. The mediating role of perceived social media agility and the moderating role of brand value S Bozkurt, D Gligor, S Ozer, S Sarp, R Srivastava Journal of Marketing Analytics, 1-14, 2023 | 3 | 2023 |
| Corporate Brand and Corporate Heritage Brand in Family Business Context BM Ozdemir, S Sap FAMILY BUSINESSES: Business Models and Strategies, 271-292, 2021 | 2 | 2021 |
| The Role of Organisational Culture Traits on Corporate Image in Service Industry S Sap Sosyal Mucit Academic Review 2 (2), 139-152, 2021 | 1 | 2021 |
| KOBİ'lerde Kurumsal Markalama: Kavramlar ve Engeller S Serap, S Uygur Sosyal Mucit Academic Review 4 (3), 320-342, 2023 | | 2023 |
| How and When Customer Engagement Underlies The Link Between Family Ownership and Firm Performance: A Conceptual Framework S Bozkurt, S Sarp, D Gligor Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 31 (2), 477-487, 2022 | | 2022 |
| Women Entrepreneurship in the Digital Age: Challenges and Opportunities S Sap, E Aydin Digitalization in Organizations, 61-74, 2021 | | 2021 |
| A REVIEW OF ARTIFICIAL INTELLIGENCE STUDIES IN MARKETING S Sap, BM Ozdemir MULTIDISCIPLINARY PERSPECTIVES OF AI: PAST, PRESENT, FUTURE, 45-76, 2021 | | 2021 |
| How Innovation Affects SMEs' Marketing Strategies? S Sap, I Erkan Innovation: Principles and Practices, 219-233, 2020 | | 2020 |
| Understanding Corporate Branding in SME context: An Exploratory Study S Sap, S Uygur British Academy of Management Conference (BAM2019), 2019 | | 2019 |
| Developing Corporate Brand Equity Framework for SMEs S Sap, SF Syed Alwi 21st International Conference on Corporate and Marketing Communication …, 2016 | | 2016 |
| Green Innovations in small and medium sized enterprises: Çorum Case S Kilic, S Sap International Conference on Entrepreneurship, Family Business and Innovation …, 2010 | | 2010 |
| A study of determining the factors affecting adoption of new products in communications and information technology by young consumers”, S Sap Social Sciences Research Society (SOBIAD), 2009 | | 2009 |
Weifeng ChenBrunel UniveristyVerified email at brunel.ac.uk
